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Publishers Discuss How To Build Successful Paid Content 

Publishers Discuss How To Build Successful Paid Content  | RJI links | Scoop.it
Publishers Discuss How To Build Successful Paid Content - 06/07/2018
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"... the first step to a subscription or membership-supported business is having a brand or product that is an important part of readers' lives ..."

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The Top Technologies Publishers Will Buy in 2018

The Top Technologies Publishers Will Buy in 2018 | RJI links | Scoop.it
The starting point for publishers’ technology budgets this year appears to be based on the recognition that today more than ever, success will follow from strong, direct relationships with audiences.
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'It's not just an audience, it's a community': How The Economist is engaging with young people on Instagram

'It's not just an audience, it's a community': How The Economist is engaging with young people on Instagram | RJI links | Scoop.it
Ria Jones, digital and social media picture editor, The Economist, explains the key factors that helped the publisher grow its Instagram community
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Find Expert Sources

Find Expert Sources | RJI links | Scoop.it
This form will help Sqoop identify expert sources for you to cultivate for your stories
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Update on Sqoop via Poynter :-)

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People Are Finding Articles Through Google More Than Facebook

People Are Finding Articles Through Google More Than Facebook | RJI links | Scoop.it
Google took the lead over Facebook last year in referrals to media sites, according to a recent report from Parse.ly. A new analysis [download page] from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most. The analysis is based on 8 billion… Read More »
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Local publishers consider agency services in search for growth

Local publishers consider agency services in search for growth | RJI links | Scoop.it
As small businesses' digital marketing and service needs grow, local publishers see a chance to grow their agency business.
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Local PBS embeds 12 new reporters in 10 counties, launches televised nightly report.

Local PBS embeds 12 new reporters in 10 counties, launches televised nightly report. | RJI links | Scoop.it
PBS39 | Public Television for the Greater Lehigh Valley
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Google’s Richard Gingras: Platforms didn't destroy journalism's business model

Google’s Richard Gingras: Platforms didn't destroy journalism's business model | RJI links | Scoop.it
"The relevance and value of Google search for billions of users is based on the concurrent of depth and breadth of the knowledge ecosystem of the web, to the extent it deteriorates, it’s not good for Google search."
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Richard is a really smart guy. In this brief read, he suggests that our changing human behavior, not platforms/technology, have pummeled journalism's business model. That would seem to overlook the very real effects technology and platforms have had in changing our behaviors. But a takeaway that is useful: researchers have long advocated that we make decisions on what the reader/viewer/customer does (behavior), not on what they say (or select in a survey). Marketers tend to understand this much better than publishers.

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Paths to Subscription: Why recent subscribers chose to pay for news

Paths to Subscription: Why recent subscribers chose to pay for news | RJI links | Scoop.it
The move toward subscriptions will require measuring audiences differently, with analytics that measure deep engagement and not just page views. Publishers will need to segment audiences by their loyalty also and by their eventual likelihood to pay.
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DJI will unlock geofencing for enterprise drone users

DJI will unlock geofencing for enterprise drone users | RJI links | Scoop.it
Streamlined application and 30-minute response improve unlocking process. Drone maker DJI is introducing improvements to its geofencing system. Professional drone pilots with authorization to fly i…
Brian Steffens's insight:

Need help keeping your drone out of restricted areas? Or flip it: need help getting into restricted areas to cover big news? Geofencing on/off from DJI.

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Top Traffic Referral Sites by Site Content Category

Top Traffic Referral Sites by Site Content Category | RJI links | Scoop.it
Google and Facebook dominate referral traffic to all types of online content, but the share of visits driven by each--and other referring sites--varies by content topic. Check out the study.
Brian Steffens's insight:

With publisher attention focused on FB Articles and FB live, have they diverted resources and energy there and away from SEO? Might be worth considering: for news, more referrals coming by way of Google than FB.

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News Counts is a collaborative project to protect the 2020 Census (and help journalists get the best stories out of it) 

News Counts is a collaborative project to protect the 2020 Census (and help journalists get the best stories out of it)  | RJI links | Scoop.it
"Our pitch is: Journalists, this isn't a one-off phenomenon. It's an ongoing, living record of our communities."
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How the Star Tribune got to 55,000 digital subscribers

How the Star Tribune got to 55,000 digital subscribers | RJI links | Scoop.it
The Minneapolis newspaper is trying to boost engagement and get visitors to log in.
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Insights - Make quality journalism profitable, just like the Washington Post

Insights - Make quality journalism profitable, just like the Washington Post | RJI links | Scoop.it
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USA Today Bring Augmented Reality Features To Their App –

USA Today Bring Augmented Reality Features To Their App – | RJI links | Scoop.it
Users can experience interactive AR features directly within the USA Today news app.
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Hybrid, a collection of targeted news sites in Asia, embraces growing slowly and knowing its audience

Hybrid, a collection of targeted news sites in Asia, embraces growing slowly and knowing its audience | RJI links | Scoop.it
It recently passed 10 million unique visitors per month, and it's profitable: "We’re not going to hire 50 reporters and a whole video crew and pump in all these resources and not have the revenue to support it."
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For news publishers, smart speakers are the hot new platform

For news publishers, smart speakers are the hot new platform | RJI links | Scoop.it
Companies including The New York Times and NPR are staffing up as they try to figure out how their editorial voice will sound on smart speakers.
Brian Steffens's insight:

"Just like with TV and the internet before it, media companies just took their existing news and information and put it on voice assistants with minimal reformatting. But now that publishers are getting more interested in making sure they have a unique voice and proposition on the devices, they’re adding editorial-side resources, too."

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Founder Wants to Fix News With a Newsletter

Founder Wants to Fix News With a Newsletter | RJI links | Scoop.it
The founder and editor in chief of ThinkProgress is starting over with "Popular Information," a one-man political newsletter "for people who are feeling overwhelmed."
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Going forward: How ethnic and mainstream media can collaborate in changing communities

Going forward: How ethnic and mainstream media can collaborate in changing communities | RJI links | Scoop.it
This final part of our series on collaborations between mainstream and ethnic media outlets examines how these outlets serve different audiences and play different roles, how to create true partnerships that go beyond a fixer relationship, and strategies for connecting with communities in flux.
Brian Steffens's insight:

“We don’t just report the facts, we also understand journalism as a public service.”

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Why This Select List of Local News Providers Includes Only One Daily Newspaper

Why This Select List of Local News Providers Includes Only One Daily Newspaper | RJI links | Scoop.it
A year-long study of newsrooms in the U.S. and Europe by two Danish journalists has singled out 16 local providers in the U.S. who are meeting the researchers' main criterion: structural changes "to forge closer ties and stronger relations to their communities and audiences"—with a special focus on journalism over commerce, technology, and business models.
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Interview - Lessons from launching South Africa's first digital-only edition

Interview - Lessons from launching South Africa's first digital-only edition | RJI links | Scoop.it
Recently the team at Tiso Blackstar Group launched the first digital-only edition in South Africa, Times Select. Currently available online only, the app version will be launched later this month, coinciding with the launch of their paywall. We spoke with Lisa MacLeod, Head of Digital and the first female Vice President of WAN-IFRA, to understand what[...]
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Alabama newspaper group finds success with Facebook-fueled offshoot

Alabama newspaper group finds success with Facebook-fueled offshoot | RJI links | Scoop.it
It’s a Southern Thing boasts views that rival that of national media brands, with a website, online store and popular Facebook Watch show.
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Using your body to control a drone is more effective than a joystick

Using your body to control a drone is more effective than a joystick | RJI links | Scoop.it
If you've ever been chastised for throwing your entire body around during gaming (because physically leaning into track corners definitely helps somehow)
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