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3 Tips for Evaluating Paywall Solutions

3 Tips for Evaluating Paywall Solutions | RJI links | Scoop.it
There are some key technical considerations you need to keep in mind when selecting the right paywall architecture for paid subscriptions.
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Mobile is the Fastest Growing Advertising Channel | BIA Advisory Services

Mobile is the Fastest Growing Advertising Channel | BIA Advisory Services | RJI links | Scoop.it
56.5% of small businesses are using mobile advertising, according to data from BIA’s latest Local Commerce Monitor™ (LCM) survey report,  Mobile Advertising and  Small Businesses , up from 22.9% of small businesses just two years ago. Small business advertisers are attracted to mobile’s better …
Brian Steffens's insight:

Are you creating mobile ad services for your local SMB's? If not, somebody else will. Mobile isn't just about news distribution ... nor just about programmatic national and regional advertising. It is (or should be) all about LOCAL for local news organizations.

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Why The New York Times likes short-run newsletters

Why The New York Times likes short-run newsletters | RJI links | Scoop.it
The Times sees pop-up newsletters as a good way to introduce people to the publication’s breadth of coverage and help the Times reach niche audiences.
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"A limited run makes them appealing; they tap into a subject people are fervent about; they’re written by experts and give people something they can’t find elsewhere."

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In Fake News Era, Quality Online Publishers Leap Ahead In Engagement

In Fake News Era, Quality Online Publishers Leap Ahead In Engagement | RJI links | Scoop.it
In Fake News Era, Quality Online Publishers Leap Ahead In Engagement - 05/18/2018
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Flush with spectrum-sale dollars, a Pennsylvania PBS station is doubling down on a different kind of local news

Flush with spectrum-sale dollars, a Pennsylvania PBS station is doubling down on a different kind of local news | RJI links | Scoop.it
"Our goal is a newscast that is complementary to the commercial news": Think important local issues, not car crashes and sports scores.
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"We’re not going to do the weather, traffic, crime, and sports scores, but rather take more of a solutions-process-accountability journalism approach ... Stories will typically range from three to six minutes."

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Can Robots Do Journalism? 

Can Robots Do Journalism?  | RJI links | Scoop.it

"Can computers do journalism? Probably not. But can computers help journalists? The answer would certainly be yes."

Brian Steffens's insight:

A look at six student startups turned up problems the author didn't  know existed, and much more. Check it out in this post.

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Livestream: Learn how to set up a mobile news app in your newsroom | RJI

Livestream: Learn how to set up a mobile news app in your newsroom | RJI | RJI links | Scoop.it
Publishers and developers can learn how to set up their own mobile news app by watching a free livestream Monday, May 21, hosted by the Donald W. Reynolds Journalism Institute.
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Hearst Papers Test Pay-Per-Article Model, 'Hand-Selected' Ads 

Hearst Papers Test Pay-Per-Article Model, 'Hand-Selected' Ads  | RJI links | Scoop.it
Hearst Papers Test Pay-Per-Article Model, 'Hand-Selected' Ads - 05/10/2018
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Zetland’s members asked for an audio version — and now it’s more popular than their written stories

Zetland’s members asked for an audio version — and now it’s more popular than their written stories | RJI links | Scoop.it
"We’re definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where you would crash on the sofa and read our stories."
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And now, for something completely different ... well, different and interesting and likely surprising to many of us ...

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More paywalls going up online as news publishers face shrinking share of ad revenue and try to fight back against ad-blockers

More paywalls going up online as news publishers face shrinking share of ad revenue and try to fight back against ad-blockers | RJI links | Scoop.it
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
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What is innovation in local TV news? Andrew Heyward’s new mission is to find out » Nieman Journalism Lab

What is innovation in local TV news? Andrew Heyward’s new mission is to find out » Nieman Journalism Lab | RJI links | Scoop.it
"It’s a great question because I don’t think we’re suddenly going to come up with some great gimmick and Millennials are going to flock to their TV to watch traditional newscasts."
Brian Steffens's insight:

"None of this is written in stone, or even sand, but I do have a plan. The idea is to define innovation broadly, from what’s happening actually in that wonderful old-fashioned medium called TV to all the digital platforms that every station in America is experimenting with and trying to figure out."

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Publishers hunting for subscribers enter the weeds of segmentation

Publishers hunting for subscribers enter the weeds of segmentation | RJI links | Scoop.it
Publishers hunting for consumer revenue find that segmenting subscribers requires cross-department help.
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Matter Brings Innovative Thinking to Local Newsrooms

Matter Brings Innovative Thinking to Local Newsrooms | RJI links | Scoop.it
The News Media Alliance is partnering with Google News Initiative and Matter to teach local newsrooms a new way of innovating to help them find new ways to increase their audience and revenue shares. Here’s what other newsrooms can expect when they attend future bootcamps.
Brian Steffens's insight:

The second of these workshops was held in the Reynolds Journalism Institute at the Missouri School of Journalism. There's still time to attend the last workshops, one in Atlanta, the other on the West Coast.

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The News: The BuzzFeed News Podcast You Didn’t Know You Needed

The News: The BuzzFeed News Podcast You Didn’t Know You Needed | RJI links | Scoop.it
Don’t get lost in the chaos. Join BuzzFeed News reporters and editors every Saturday for news that’s smart, not stuffy.
Brian Steffens's insight:

Tune in Saturdays for BuzzFeed's behind the scenes podcast. Then on Sunday watch NYT's behind the scenes'  The Weekly on cable TV's FX channel. https://goo.gl/1jTPty 

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Things Move Fast: Introducing McClatchy New Ventures and McClatchy Studios

Four years ago, when we set out on this adventure to better incorporate video into our DNA, we were laser-focused on getting our 30 news organizations into the video game. Fast-forward to today, and…
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Here’s a blueprint for a sustainable online state news nonprofit » Nieman Journalism Lab

Here’s a blueprint for a sustainable online state news nonprofit » Nieman Journalism Lab | RJI links | Scoop.it
VT Digger is the little nonprofit that could. The online news outlet serving the second least-populous state in the U.S. is turning nine this summer, and now has 19 full-time staff, an annual budget over $1.5 million, and close to 300,000 average monthly visitors (almost half the population of the …
Brian Steffens's insight:

"It publishes eight to 12 stories each day, and is trying everything under the sun to grow its audience and its revenue streams: email newsletters, podcasting, its own mobile app, Instant Articles experimentation, a bill tracker ..."

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Report Finds Digital News Subscriptions Driven By Customer Perception of Exclusive Content

Report Finds Digital News Subscriptions Driven By Customer Perception of Exclusive Content | RJI links | Scoop.it
The key to driving more digital news subscriptions is communicating your exclusive content to create a powerful value proposition for consumers.
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Better online tools give you more ways to check 'fake news'

Better online tools give you more ways to check 'fake news' | RJI links | Scoop.it
In the seemingly endless battle against false information and fake news online, newly upgraded tools can help you sort fact from fiction.
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New research indicates tight meters have won the pay model war for news websites | RJI

New research indicates tight meters have won the pay model war for news websites | RJI | RJI links | Scoop.it
When newspapers first went online, the generally accepted wisdom of the time was that their content had to be free. It was argued that “free” was necessary to attract eyeballs, and that’s what the advertising model required: LOTS of eyeballs.
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Guardian adds new paid-for premium features to app as ‘reward’ for ‘avid’ readers but content remains free 

Guardian adds new paid-for premium features to app as ‘reward’ for ‘avid’ readers but content remains free  | RJI links | Scoop.it
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
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How The Economist uses its 12-person data journalism team to drive subscriptions

How The Economist uses its 12-person data journalism team to drive subscriptions | RJI links | Scoop.it
The Economist posts GIFs and videos mostly on Twitter and Facebook that it uses to drive people back to its site, where users must register or subscribe.
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With Rover, David Arkin Takes a Mobile-First, Enjoyable Approach to Local News

American Hometown Publishing details how the company's brand-new publication Rover—launched two weeks ago in suburban Nashville—aims to present news to its readers as an "enjoyable experience."
Brian Steffens's insight:

Via RJI links, I recently shared with you AHP's Brad Dennison's view of the company's new Rover initiative. Now AHP's David Arkin share his view. Both are interesting reads.

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How To: Optimize Your Newsroom's Instagram

How To: Optimize Your Newsroom's Instagram | RJI links | Scoop.it
Over the past few years, Instagram has been growing faster than ever. The popular photo-sharing app has added hundreds of millions of users each year since 2014, and that includes news outlets and journalists. But how should the news media be using the platform that truly believes a picture is worth a thousand words?
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3 Tips for Evaluating Paywall Solutions

3 Tips for Evaluating Paywall Solutions | RJI links | Scoop.it
There are some key technical considerations you need to keep in mind when selecting the right paywall architecture for paid subscriptions.
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