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RJI Fellowship delivers digital services to publishers for local businesses | RJI

RJI Fellowship delivers digital services to publishers for local businesses | RJI | RJI links | Scoop.it
To help community newspapers compete against digital ad agencies for their clients’ advertising needs, Missouri Press Service stepped in to provide extra resources and manpower.
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News & commentary of interest to journalism innovators and entrepreneurs
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New York Times Adapts Data Science Tools for Advertisers

New York Times Adapts Data Science Tools for Advertisers | RJI links | Scoop.it
New team will help lure marketers with tools to predict which articles will resonate with certain readers to better target advertising.
Brian Steffens's insight:

"“Project Feels” [aims] to help the Times determine how its readers would react to stories based on associations between content, keywords and emotion. ...  The newspaper can use that tool in what is called “perspective targeting,” attaching ads to articles predicted to have a certain resonance with readers."

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The Algo-pocalypse: Journalism in the digital dystopia

Facebook ostensibly announced a major change to its News Feed algorithm via a push notification from the New York Times. A notification heard ‘round the media world, with news that was intended less…
Brian Steffens's insight:

"Storytelling is a craft. It takes experience to develop that craft. And it takes good editors. In environments where staffs have been reduced and pay is not at its highest, it is hard for the work to develop into something meaningful. Telling good stories also requires subject-matter expertise. That simply requires time. All of these things are in short supply, particularly in digital-only houses. There is no greater existential threat, in my view, to the future of journalism."

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Growing your subscribers with newsletters

Growing your subscribers with newsletters | RJI links | Scoop.it
Newsletter subscribers are more likely to become paid subscribers—something internal research has shown to be true at many publishers. The New Yorker found that the top sign a reader will become a paid subscriber is if they are a newsletter subscriber, while
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What Blockchain Challenges Mean For Advertising 

What Blockchain Challenges Mean For Advertising - 02/19/2018
Brian Steffens's insight:

"We are far from thinking that blockchain will replace the entire process, from building the creatives to serving and monitoring the clicks on ads. That won't happen anytime soon. I do think there are small pieces it can replace. One is on the outbound end, like monitoring the number of times a real person clicks on the ad because that has a real impact on attribution."

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Facebook works it out with Apple to test news paywalls on iOS

Facebook works it out with Apple to test news paywalls on iOS | RJI links | Scoop.it
Facebook will begin allowing news publishers to run paywalls inside Facebook's iOS app starting March 1. Facebook started testing paywalls on Android in..
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Pogohelp's curator insight, February 14, 7:56 AM

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The Autonomous Selfie Drone Is Here. Is Society Ready for It?

The Autonomous Selfie Drone Is Here. Is Society Ready for It? | RJI links | Scoop.it
A start-up called Skydio has created a consumer drone that flies itself. Its tech is likely to become ubiquitous.
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With its new Olympics texting experiment, the Times is saying goodbye to SMS, hello to personalization

With its new Olympics texting experiment, the Times is saying goodbye to SMS, hello to personalization | RJI links | Scoop.it
"What we've created is a bot-like exchange, but in the voice and tone of a person."
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New online textbook is comprehensive resource for teaching media entrepreneurship | RJI

New online textbook is comprehensive resource for teaching media entrepreneurship | RJI | RJI links | Scoop.it
Co-editor Michelle Barrett Ferrier, 2016–17 RJI Fellow and an Ohio University professor, says “Media Innovation and Entrepreneurship” was born out of the need for a comprehensive tool for teaching innovation and entrepreneurship.
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The Most Successful Brands Focus on Users — Not Buyers

The Most Successful Brands Focus on Users — Not Buyers | RJI links | Scoop.it
And research shows that their customers are consequently more loyal.
Brian Steffens's insight:

[Consider] “brand twins” — pairs of legacy and newcomer brands that compete in the same industry. In every case, the legacy brand rated higher on the statement “Is a brand that people look up to.” But the newcomer brands all rated higher on the statement “Makes my life easier. ... Purchase brands focus on creating demand to buy the product, while usage brands focus on creating demand for the use of the product." We can tout buy/subscribe/join, but do we do enough to demonstrate how our users/readers/viewers can use our journalism, make their lives better?

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How the new economics of content are changing the face of news media

How the new economics of content are changing the face of news media | RJI links | Scoop.it
INMA's just-released
Brian Steffens's insight:

"... there is a limited market to take print content and replicate it in digital format. But that can’t be the end game — and thinking that was “it” was the mistake. ... Going after niche audiences or creating niche products is part of the stack. The top of the stack appears to be a broader membership play — into which digital subscriptions are a part." INMA's Earl Wilkinson is one of the sharpest observers of our industry ... always worth a read.

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Amazon launches a Polly WordPress plugin that turns blog posts into audio, including podcasts

Amazon launches a Polly WordPress plugin that turns blog posts into audio, including podcasts | RJI links | Scoop.it
Amazon today is launching a new Amazon Polly WordPress plugin that gives your blog a voice by creating audio versions of your posts. The resulting audio can..
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A new report offers a primer (and a reality check) on the news membership model

News organizations across the board have largely embraced the notion that the future of digital news will be lighter on advertising and heavier on subscriptions and other forms of reader support. Less clear, though, is what that ideal audience revenue model will look like, and, for the organization…
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DNAinfo alums to launch Block Club Chicago news site

DNAinfo alums to launch Block Club Chicago news site | RJI links | Scoop.it
Three editors from the former DNAinfo Chicago are reuniting to start up a new neighborhood news website to be funded by reader subscriptions. Block Club Ch
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Five conference takeaways worth trying in 2018

Last year, I had the opportunity to attend several conferences that gave me great insight into the media industry and how it is changing.
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Newsrooms should stop falling for all that glitters

Have you recently browsed through articles on future jobs in newsrooms? If so, you’ve probably learned that newsrooms are increasingly seeking growth editors, platform wranglers, newsroom conductors…
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3 lessons from The New York Times' digital subscription machine

3 lessons from The New York Times' digital subscription machine | RJI links | Scoop.it
The New York Times is doubling down on its subscription push so it is time to take a look into their digital subscription machine, to see how they plan to grow from 2.5 million digital subscribers to 10 million. For publishers big and small alike, here are three key lessons. Focus on conversions It’s good[...]
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These 4 Skills Are Essential To Succeeding In The Gig Economy

These 4 Skills Are Essential To Succeeding In The Gig Economy | RJI links | Scoop.it
There are skills you’ll need in order to make it in our evolving economy that you don’t learn in college.
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The launches custom story presentation with Google’s AMP Stories 

The  launches custom story presentation with Google’s AMP Stories  | RJI links | Scoop.it
Readers can discover AMP Stories on the Post site and on mobile in Google search results.
Brian Steffens's insight:

"Displayed in a series of slides, The Post’s AMP Stories feature a large photo presentation, captivating graphics and video. Readers can tap through the experience and a visual indicator at the top of the story shows their progress. "

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European publishers look to digital subscriptions to reduce platform dependency

European publishers look to digital subscriptions to reduce platform dependency | RJI links | Scoop.it
Most survey respondents (70 percent) said they have evidence that readers’ willingness to pay for content has increased in the past year.
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RJI-sponsored Women in Journalism workshop will help prepare, empower attendees for success at work | RJI

RJI-sponsored Women in Journalism workshop will help prepare, empower attendees for success at work | RJI | RJI links | Scoop.it
Speakers will provide tips and strategies to stay safer during threatening situations, care for themselves after traumatic situations, negotiate a salary, and set and meet career goals.
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Neuroscience shows news sites outperform social media

Neuroscience shows news sites outperform social media | RJI links | Scoop.it
A new study by the UK's Newsworks and Association for Online Publishing indicates that the part of the brain that processes words and detail registers ads on premium news sites 42 per cent more than if they were on social media.
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Where is video going next in news media?

Where is video going next in news media? | RJI links | Scoop.it

"The video space for news media is moving quickly. Auto-play is going away, while Augmented Reality and Virtual Reality are moving beyond the experimental stage. Video revenue is moving forward."

Brian Steffens's insight:

"2018 will be a challenging year for digital video, especially for digital natives and those who depended on Facebook for growth and reach."

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The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem

The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem | RJI links | Scoop.it
Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mobile experience. And they're hiring WordPress experts.
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Why Small Newsrooms Do the Best Data Journalism

Why Small Newsrooms Do the Best Data Journalism | RJI links | Scoop.it
Turns out you don’t need a big newsroom to do award-winning data journalism. For my research on data journalism in small newsrooms, I talked to heads of data teams in Germany, Austria and the UK. I found that size is no barrier to innovation.
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Guide to Audience Revenue and Engagement

Guide to Audience Revenue and Engagement | RJI links | Scoop.it

This report is intended to aid staff from news organizations and media entrepreneurs who wish to grow their revenue by deepening interactions with their audiences. It’s based on hundreds of conversations and interviews with journalists, managers, and members themselves, including newsroom fieldwork and observation, as well as focus groups with supporters of news sites. We […]


Brian Steffens's insight:

The report shares strategic and tactical considerations for building audience revenue programs.

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