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Scooped by
Brian Steffens
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Relationships take work. You don’t get intimacy without putting in some time. You don’t ask for favors without offering the equivalent yourself. You earn trust by being there consistently, and by listening.
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Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform
Brian Steffens's insight:
"Frankly is trying to shift ... power back to the local sellers by equipping them with tools for targeting that aren’t readily available at auction.”
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It doesn't happen very often that journalists work directly with coders – so when it does happen, it could feel, for both sides, a little like stepping into a completely new universe
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The 160-year-old magazine is profitable and adding staff as longform stories go viral.
Brian Steffens's insight:
"One of the Atlantic’s secrets has been finding new streams of revenue, ... native advertising — ads that mimic the look and feel of editorial content — brings in 70 percent of its digital ad dollars."
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Check, created by Meedan, has been used around the world, in projects such as Electionland in the U.S. and CrossCheck in France.
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News Entrepreneurs covers the business of new digital media, especially new business models for marketing and financing news websites.
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If you need to create a website for your business, event, or portfolio, you are probably hearing the word CMS pop up during your research. That’s because a CMS, or content management system, can be an important part of creating your website. In this article, we go over what a CMS is, the pros and…
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"The website and the apps are based on the rhythm and structure of the newsletter now."
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I went to Social Media Marketing World a month ago, meant to write a blog post about it, and got caught up in other projects instead. But this has been a
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Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information.
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Digital metrics alone don’t give a clear enough indication of how well a news organization engages with its local community, according to the team at Internews, a Washington, D.C.-based media development NGO that works to foster independent media around the world.
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Our director of international development and partnerships explains how we're using a grant from Google to produce a cloud-based newsroom tool tha |
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Adrian Dayton, founder of ClearView Social, shares how his technology helps marketers share content socially — and get higher engagement.
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There are so many newsroom tools in the market for journalists and news researchers that often it becomes difficult to choose which one that suits best. And, while we understand that journalists…
Brian Steffens's insight:
Well, the "best" ones from this source ... helpful, useful.
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The Financial Times' editorial team has tested an events program aimed solely at driving more direct connections with its existing subscribers.
Brian Steffens's insight:
"Engagement scores of subscribers that have attended an event have spiked 300 percent on average ..."
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It suddenly feels like blockchain is everywhere.
Brian Steffens's insight:
Hear a lot about "blockchain," but not sure what it is/does. Read on ...
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Related Stories widgets generate traffic and revenue but have earned a bad reputation. Can they be fixed through better algorithms and user experience? At a meetup for people working on content recommendations, AI and machine learning last month in Paris, Robbert van der Pluijm of Bibblio spoke about the challenges of building recommender systems for publishers.
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CNN AIR has announced that they have been granted the first ever part 107 waiver for closed set drone operations over people.
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'Vice' Lays Off 2% Of Staff To Focus On Video - 07/25/2017
Brian Steffens's insight:
"Vice will focus less on sports and online editorial and more on both nonscripted content and its new Vice Studios, which produces scripted entertainment ..."
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Brian Steffens's insight:
“You need to include the people, involve them in the processes of your organisation to ensure that they feel like they’re part of it. They need to trust you.”
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Are you already thinking about what you’ll be reading next? On your typical news or content website, articles are queued up so that readers always have opportunities for a next click. These are called “content recommendations,” and they range widely in what they recommend and how they recommend it. Though they’re practically ubiquitous, their presence is sometimes even surprising to […]
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AI Age Career Advice: Behavioral Science! - 07/13/2017
Brian Steffens's insight:
" it’s never the data, it’s the questions you want data to answer."
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I think that errors are actually the foundation of creativity,”
Brian Steffens's insight:
"I think that errors are actually the foundation of creativity,” |
