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This site is “taking the edge off rant mode” by making readers pass a quiz before commenting

This site is “taking the edge off rant mode” by making readers pass a quiz before commenting | RJI links | Scoop.it
"If everyone can agree that this is what the article says, then they have a much better basis for commenting on it."
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News & commentary of interest to journalism innovators and entrepreneurs
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Humera Lodhi: Creating a tool to uncover stories that aren’t being discussed or reported | RJI

Humera Lodhi: Creating a tool to uncover stories that aren’t being discussed or reported | RJI | RJI links | Scoop.it
To me, journalism was — and is — about so much more than writing articles that get lost in oblivion. It’s about cutting through all that noise and finding a way to elevate the stories and people that are forgotten or ignored by the rest of society.
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The four P’s of sponsorship sales: price, promotion, package and placement | RJI

The four P’s of sponsorship sales: price, promotion, package and placement | RJI | RJI links | Scoop.it
Are you a small, independent news site or a news entrepreneur seeking to connect with your local bank or hospital for sponsorship? If so, keep the four P's in mind when developing relationships with sponsors.
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Students create guide to teach journalists how to teach ‘the robots’ | RJI

Students create guide to teach journalists how to teach ‘the robots’ | RJI | RJI links | Scoop.it
Artificial intelligence. Machine-learning. Natural-language processing. These terms have become buzzwords flying around the internet, boardrooms and everywhere in between.
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Breaking the broadcast business model

Breaking the broadcast business model | RJI links | Scoop.it
Visibility, advocacy, training, resources, networking and awards for electronic journalists.
Brian Steffens's insight:

"Newsrooms can stand apart in a crowded information environment and retain a changing audience by experimenting with different formats – non-traditional newscasts and longer-form specials – by taking advantage of their localism and by investing in enterprise and investigative reporting."

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Twitter is taking a new pass at making the news come to you

Twitter is taking a new pass at making the news come to you | RJI links | Scoop.it
The company has big plans to make following news easier. But it will have to make sure that its new features aren’t beset by old problems.
Brian Steffens's insight:

Multiple perspectives (think Newsy.com?) and context/related material (think almost any news organization) are coming to Twitter. Success or not will be in the execution.

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Scripps: TV News Needs To Break Bad Habits

Sean McLaughlin, VP of news at the E.W. Scripps Co., says the industry is failing to evolve on the content front with its addiction to fires and shootings. Resources need to be shifted to more investigative and enterprise reporting to stand out from the pack, he says, a pivot that requires “courage and strength” in local newsrooms. 
 
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Canada’s The Logic is a new subscription news outlet focused on the innovation economy, à la The Information 

"Is it a tech story? Is it a business and tech or policy and politics story, is it a cultural story? Well, it’s actually all the above: The impact of technology on the cognitive, economic, and political ways we live is quite transformative."
Brian Steffens's insight:

"The Logic emerged out of a perfect storm of upheaval and layoffs in Canadian journalism and the meteoric takeover of the innovation economy — the Ubers, the Amazons, the cryptocurrency startups, the AI developments — in people’s daily lives."

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INMA: 7 things publishers should be doing to transition their businesses

INMA: 7 things publishers should be doing to transition their businesses | RJI links | Scoop.it
To remain competitive in the media industry, publishers should use targeted subscription pricing, understand what the core audience is reading, and estimate the likelihood a customer will subscribe to the digital product.
Brian Steffens's insight:

#1: "Just as airlines sell tickets at different prices, publishers should not have the same price for all subscribers. Individuals vary in their ability and willingness to pay for your products. Forcing one common price on all subscribers overcharges customers that are not able, or are not willing, to pay the stated price, which will cause them to stop their subscriptions."

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Tuned out: Publishers aren't ready for a Spotify for news yet

Tuned out: Publishers aren't ready for a Spotify for news yet | RJI links | Scoop.it
An idea that's been kicked around for years has gained currency again. But what if publishers aren't ready?
Brian Steffens's insight:

Spotify-like platforms "face structural challenges that Spotify itself never had to face. Even though there are thousands of record labels, the recording industry is effectively an oligopoly, with three major labels — Universal Music Group, Warner Music Group and Sony — controlling the vast majority of the market, and a business consortium, Merlin, effectively representing the rest.

The digital media industry, by contrast, is significantly more fragmented and competitive, with few market leaders capable of pulling the rest of their peers in the same direction."

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Go Dutch: De Correspondent is coming to America with an innovative twist on paid content

Go Dutch: De Correspondent is coming to America with an innovative twist on paid content | RJI links | Scoop.it
"De Correspondent wants its work to spread freely. It also wants you to become a member. It refuses to grant any contradiction between the two."
Brian Steffens's insight:

"The process starts with journalists posting what they’re working on for the next month on their profile pages; topics have included the security industry, bureaucracy in the health care system and power players in the music industry."

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Three social media takeaways for the (very) small newsroom | RJI

Three social media takeaways for the (very) small newsroom | RJI | RJI links | Scoop.it
There are hundreds of different projects that help news outlets increase reader engagement. What’s not often talked about are the smaller local papers and blogs that have no idea how to get started with the transition to social media in the first place.
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5 Leadership Lessons from a Founder Who Built Her Empire from Nothing

5 Leadership Lessons from a Founder Who Built Her Empire from Nothing | RJI links | Scoop.it
How Gail Corder Fischer smiled and dialed her way to the top.
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Making it easier for small publishers to bolster their subscriber base | RJI

Making it easier for small publishers to bolster their subscriber base | RJI | RJI links | Scoop.it
As an RJI institutional fellow, WhereBy.Us is partnering with the Institute for Non-Profit News and the Information Experience Lab at the University of Missouri to build-out an open source app that helps small publishers grow our subscriber lists.
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Data-driven storytelling: Bridges of Missouri | RJI

Data-driven storytelling: Bridges of Missouri | RJI | RJI links | Scoop.it
Missouri has the fourth highest number of structurally deficient bridges. Megan Smith investigates this number to learn why this week for Innovation in Focus.
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Listen Up! Voice Makes Itself Heard in Delivery of Local News

Listen Up! Voice Makes Itself Heard in Delivery of Local News | RJI links | Scoop.it
"Voice is still in its early innings, but Edison Research data on smart speakers shows that the top things people are calling for is news. That's enough for me to know that the time to get moving on this is right now," says Amplifi Media CEO Steve Goldstein.
Brian Steffens's insight:

"Content needs to be written for the ear. The problem with the voicebot reading the news is a lack of intonation. It’s all horribly monotone. Without visuals, voice has to work extra hard to tell a story, and that includes highs and lows, correctly pronouncing local street names, and understanding local idiosyncrasies. ... longer content needs to have the emotion of real people delivering the news."

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Key Learnings from World News Media Congress

Key Learnings from World News Media Congress | RJI links | Scoop.it
Brian Steffens's insight:

Of note: Newsletters work; it might be time try try digital only editions (again!); your best, most loyal readers aren't coming to to your social media. Read more ....

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What interactives can do (that articles can’t)

It’s a tough time for interactives. Last year saw debates around whether the format is dead (or not) and it’s difficult not to notice an industry-wide trend away from interactive graphics using live…
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Publishers are seeing huge traffic spikes from Flipboard

Publishers are seeing huge traffic spikes from Flipboard | RJI links | Scoop.it
BI PRIME: News-curration app Flipboard is driving big traffic for publishers like Vanity Fair, Quartz and USA Today but it's unclear how much money the company makes on its own.
Brian Steffens's insight:

"... instead of hosting content with the app like Instant Articles do, Flipboard started pushing traffic to publishers' websites."

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INMA: Ekstra Bladet Story Studio campaign demonstrates power of native advertising

INMA: Ekstra Bladet Story Studio campaign demonstrates power of native advertising | RJI links | Scoop.it
When an online lender approached Ekstra Bladet Story Studio, the team launched a unique contest for “Denmark’s Best Idea” that generated hundreds of submissions, garnered 450,000 pageviews, and resulted in an impressive 950% increase in brand awareness.
Brian Steffens's insight:

"... we outlined, as always with native, that we had full editorial control over idea, the works, and the publications. The CEO paused for a few seconds. And then he said: “I like it. How do we move on?”"

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A Playbook for Launching a Local, Nonprofit News Outlet

Brian Steffens's insight:

"A vision, market research, a business plan, and diverse revenue streams are essential for long-term success."

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AI and the Digital Transformation

AI and the Digital Transformation | RJI links | Scoop.it
Artificial intelligence is causing a seachange in how media is searched, produced, distributed and consumed
Brian Steffens's insight:

"Multiple new services applicable to broadcast, news and sports are using AI as part of their content creation, recognition, assembly, and distribution engines."

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Is immersive content the future of journalism? (Part II)

Can immersive content represent a viable business model for journalism? This is the main question that guides our exploration of the way innovative newsrooms are starting to employ new storytelling…
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Fellowship program embeds top performing students in top newsrooms across the country | RJI

Fellowship program embeds top performing students in top newsrooms across the country | RJI | RJI links | Scoop.it
Five Missouri School of Journalism seniors will help advance new storytelling initiatives and business practices at leading news organizations as the latest group of RJI Student Innovation Fellows.
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How one Pennsylvania station hopes to reinvent local TV news by embedding reporters in communities

How one Pennsylvania station hopes to reinvent local TV news by embedding reporters in communities | RJI links | Scoop.it
Last month, a television station in Pennsylvania launched “Reporter Corps” – an ambitious initiative aimed at reinventing local TV news. PBS39/WLVT, which is based in Bethlehem, Pa., plans to hire a dozen multi-platform journalists, embedding 10 of them …
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