So, if a picture is worth 1,000 words, what is a video worth? When it comes to public relations, the use of video and live streaming of events on the internet is invaluable. Video is so much more powerful than a photo and is becoming more of the standard for major companies on their websites and on social media. Need proof? In December 2016, YouTube was ranked as the second most popular site by Alexa Internet, (Google was number one).