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Brian Steffens
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According to research, only 8 percent of Brits think social networks are doing enough to tackle fake news.
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To me, journalism was — and is — about so much more than writing articles that get lost in oblivion. It’s about cutting through all that noise and finding a way to elevate the stories and people that are forgotten or ignored by the rest of society.
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Are you a small, independent news site or a news entrepreneur seeking to connect with your local bank or hospital for sponsorship? If so, keep the four P's in mind when developing relationships with sponsors.
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Artificial intelligence. Machine-learning. Natural-language processing. These terms have become buzzwords flying around the internet, boardrooms and everywhere in between.
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Visibility, advocacy, training, resources, networking and awards for electronic journalists.
Brian Steffens's insight:
"Newsrooms can stand apart in a crowded information environment and retain a changing audience by experimenting with different formats – non-traditional newscasts and longer-form specials – by taking advantage of their localism and by investing in enterprise and investigative reporting."
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The company has big plans to make following news easier. But it will have to make sure that its new features aren’t beset by old problems.
Brian Steffens's insight:
Multiple perspectives (think Newsy.com?) and context/related material (think almost any news organization) are coming to Twitter. Success or not will be in the execution.
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Sean McLaughlin, VP of news at the E.W. Scripps Co., says the industry is failing to evolve on the content front with its addiction to fires and shootings. Resources need to be shifted to more investigative and enterprise reporting to stand out from the pack, he says, a pivot that requires “courage and strength” in local newsrooms.
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"Is it a tech story? Is it a business and tech or policy and politics story, is it a cultural story? Well, it’s actually all the above: The impact of technology on the cognitive, economic, and political ways we live is quite transformative."
Brian Steffens's insight:
"The Logic emerged out of a perfect storm of upheaval and layoffs in Canadian journalism and the meteoric takeover of the innovation economy — the Ubers, the Amazons, the cryptocurrency startups, the AI developments — in people’s daily lives."
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To remain competitive in the media industry, publishers should use targeted subscription pricing, understand what the core audience is reading, and estimate the likelihood a customer will subscribe to the digital product.
Brian Steffens's insight:
#1: "Just as airlines sell tickets at different prices, publishers should not have the same price for all subscribers. Individuals vary in their ability and willingness to pay for your products. Forcing one common price on all subscribers overcharges customers that are not able, or are not willing, to pay the stated price, which will cause them to stop their subscriptions."
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An idea that's been kicked around for years has gained currency again. But what if publishers aren't ready?
Brian Steffens's insight:
Spotify-like platforms "face structural challenges that Spotify itself never had to face. Even though there are thousands of record labels, the recording industry is effectively an oligopoly, with three major labels — Universal Music Group, Warner Music Group and Sony — controlling the vast majority of the market, and a business consortium, Merlin, effectively representing the rest. The digital media industry, by contrast, is significantly more fragmented and competitive, with few market leaders capable of pulling the rest of their peers in the same direction."
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"De Correspondent wants its work to spread freely. It also wants you to become a member. It refuses to grant any contradiction between the two."
Brian Steffens's insight:
"The process starts with journalists posting what they’re working on for the next month on their profile pages; topics have included the security industry, bureaucracy in the health care system and power players in the music industry."
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There are hundreds of different projects that help news outlets increase reader engagement. What’s not often talked about are the smaller local papers and blogs that have no idea how to get started with the transition to social media in the first place. |
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As an RJI institutional fellow, WhereBy.Us is partnering with the Institute for Non-Profit News and the Information Experience Lab at the University of Missouri to build-out an open source app that helps small publishers grow our subscriber lists.
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Missouri has the fourth highest number of structurally deficient bridges. Megan Smith investigates this number to learn why this week for Innovation in Focus.
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"Voice is still in its early innings, but Edison Research data on smart speakers shows that the top things people are calling for is news. That's enough for me to know that the time to get moving on this is right now," says Amplifi Media CEO Steve Goldstein.
Brian Steffens's insight:
"Content needs to be written for the ear. The problem with the voicebot reading the news is a lack of intonation. It’s all horribly monotone. Without visuals, voice has to work extra hard to tell a story, and that includes highs and lows, correctly pronouncing local street names, and understanding local idiosyncrasies. ... longer content needs to have the emotion of real people delivering the news."
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Brian Steffens's insight:
Of note: Newsletters work; it might be time try try digital only editions (again!); your best, most loyal readers aren't coming to to your social media. Read more ....
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It’s a tough time for interactives. Last year saw debates around whether the format is dead (or not) and it’s difficult not to notice an industry-wide trend away from interactive graphics using live…
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BI PRIME: News-curration app Flipboard is driving big traffic for publishers like Vanity Fair, Quartz and USA Today but it's unclear how much money the company makes on its own.
Brian Steffens's insight:
"... instead of hosting content with the app like Instant Articles do, Flipboard started pushing traffic to publishers' websites."
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When an online lender approached Ekstra Bladet Story Studio, the team launched a unique contest for “Denmark’s Best Idea” that generated hundreds of submissions, garnered 450,000 pageviews, and resulted in an impressive 950% increase in brand awareness.
Brian Steffens's insight:
"... we outlined, as always with native, that we had full editorial control over idea, the works, and the publications. The CEO paused for a few seconds. And then he said: “I like it. How do we move on?”"
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Brian Steffens's insight:
"A vision, market research, a business plan, and diverse revenue streams are essential for long-term success."
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Artificial intelligence is causing a seachange in how media is searched, produced, distributed and consumed
Brian Steffens's insight:
"Multiple new services applicable to broadcast, news and sports are using AI as part of their content creation, recognition, assembly, and distribution engines."
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Can immersive content represent a viable business model for journalism? This is the main question that guides our exploration of the way innovative newsrooms are starting to employ new storytelling…
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Five Missouri School of Journalism seniors will help advance new storytelling initiatives and business practices at leading news organizations as the latest group of RJI Student Innovation Fellows.
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Last month, a television station in Pennsylvania launched “Reporter Corps” – an ambitious initiative aimed at reinventing local TV news. PBS39/WLVT, which is based in Bethlehem, Pa., plans to hire a dozen multi-platform journalists, embedding 10 of them … |
