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How local publisher Technically Media is trying to diversify its business with a focus on community

How local publisher Technically Media is trying to diversify its business with a focus on community | RJI links | Scoop.it
The company, which publishes tech sites in the Mid-Atlantic, wants to grow beyond its core events revenue model while keeping community at the heart of what it does.
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News & commentary of interest to journalism innovators and entrepreneurs
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Reinventing Digital Editions

Reinventing Digital Editions | RJI links | Scoop.it
In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent, Ouest-France, The Economist,…) about their experiences with the creation and roll-out of successful digital-only editions, defined as a bundle of finite content, published via digital channels with a certain[...]
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Truth Goggles are back! And ready for the next era of fact-checking

Truth Goggles are back! And ready for the next era of fact-checking | RJI links | Scoop.it
"Why can’t we use the Cambridge Analytica [method] for good, to help people actually know good things?"
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Dan Schultz, a 2013-2014 RJI Fellow, and Ted Han, who studied at the Missouri School of Journalism and worked with IRE (located at the School) team up again to reinvigorate Dan's TruthGoggles initiative.

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'We're treating it like TV': Why Scripps-owned Newsy has gone over the top

'We're treating it like TV': Why Scripps-owned Newsy has gone over the top | RJI links | Scoop.it
Newsy has gone all-in on OTT environments, which are now responsible for 95 percent of the company's digital ad revenue.
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Newsy was founded by a Missouri School of Journalism alum across the street from the School. The Reynolds Journalism Institute and the School provided early assistance ... and student help ... before Newsy was purchased by Scripps. Newsy is still located across the street, and many students still get their professional start there.

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The New York Times has signed up a lot of subscribers. Here’s how it plans to keep them.

The New York Times has signed up a lot of subscribers. Here’s how it plans to keep them. | RJI links | Scoop.it
"My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business."
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It's not enough to add subscribers ... You have to keep them. Churn is costly. 

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Augmented Reality: Tools for newsrooms | RJI

Augmented Reality: Tools for newsrooms | RJI | RJI links | Scoop.it
News Director Seth Colaner speaks about augmented reality tools that newsrooms can use to present their content to news consumers.
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jassi patayon's curator insight, April 13, 1:56 PM
A great explanation of the possibilities of Augmented reality
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The rationalization of publishing – Ev Williams –

That is: With no printing costs and the ability to reach a much larger audience, publishing — the kind that had been traditionally supported by a combination of direct consumer dollars and…
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Swedish paper builds Facebook group for commuters

Swedish paper builds Facebook group for commuters | RJI links | Scoop.it
When Facebook changed its algorithm to favour groups, Sweden’s Upsala Nya Tidning saw a decline in its social media reach. The regional news media company created a Facebook group and developed a journalistic ecosystem around a targeted reader group: commuters.
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Journalist's Resource from Shorenstein Center

Term limits and legislator productivity; food labels and effects on consumers and more

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The Seattle Times is making it everyone’s job to grow digital subscribers

The Seattle Times is making it everyone’s job to grow digital subscribers | RJI links | Scoop.it
One Monday last June, a few teams at The Seattle Times got together to sift through about 30 ideas they’d collected from the newsroom for
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What's most important to you? Boatloads of readers who visit occasionally without paying? Or a few readers who value your work enough to subscribe? Do you know how your content plays to both of these audiences? The Seattle Times is developing their answer to the important question.

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News publishers see subscription dollars in local politics

News publishers see subscription dollars in local politics | RJI links | Scoop.it
In-depth political coverage gives news publishers a chance to monetize small but valuable audiences.
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Publishers are treating Instagram Stories like episodic TV

Publishers are treating Instagram Stories like episodic TV | RJI links | Scoop.it
Bustle, Curbed, GQ and The Infatuation are producing episodic series for Instagram Stories that can be programmed -- and pitched to brands -- like TV shows.
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Beyond Page Views: How to Use Metrics that Matter

Beyond Page Views: How to Use Metrics that Matter | RJI links | Scoop.it
There are lots of different tools to measure analytics in the newsroom, but Google Analytics is one of the most widely used. Plus it’s free. Here are some ideas to help those working in organizations that don’t have access to expensive audience monitoring services to move beyond page views to measure the success of their digital content. A GIJN original.
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Many will consider this basic, but if you're new to the game, or have yet to move into analytics, this could be of help.

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Report: Best practices for launching digital editions from eight European publishers 

Report: Best practices for launching digital editions from eight European publishers  | RJI links | Scoop.it
The research from Twipe identified the challenges and advantages of crafting digital-only editions, based on the approach of publishers including Le Monde, Die Welt and The Economist
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How Apple Will Use AR To Reinvent The Human-Computer Interface

How Apple Will Use AR To Reinvent The Human-Computer Interface | RJI links | Scoop.it
Taking a careful look at how the company has reinvented the UI down through its history provides strong clues as to how it will do so again with AR glasses.
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Reinventing Local TV News

Reinventing Local TV News | RJI links | Scoop.it

To attract young viewers, stations are going digital-first, crowdsourcing reporting, experimenting with augmented reality, and injecting more personality into the news

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RJI announces 2018-19 class of fellows | RJI

RJI announces 2018-19 class of fellows | RJI | RJI links | Scoop.it
RJI has awarded nine fellowships to address ways to reach underserved audiences, improve the quality of video and data-driven stories, coordinate the coverage of breaking news and help high school students identify reliable sources of news and information.
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Augmented Reality: Creating interactive news content | RJI

Augmented Reality: Creating interactive news content | RJI | RJI links | Scoop.it
True/False Film Fest attendees speak about interacting with our augmented reality experience during the four-day event in March.
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jassi patayon's curator insight, April 13, 1:54 PM
Cool way to see more information on events using a smart phone
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Planners of universal sign-in for pubmedia platforms see benefits in understanding audience

Planners of universal sign-in for pubmedia platforms see benefits in understanding audience | RJI links | Scoop.it
A working group convened by CPB has endorsed a systemwide approach to user management, with the goal of enabling products and services to build loyalty and boost financial support.
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How Design Thinking transformed Globe and Mail’s newsroom, audience reach

How Design Thinking transformed Globe and Mail’s newsroom, audience reach | RJI links | Scoop.it
By using Design Thinking in audience research, The Globe and Mail transformed its newsroom to reach readers when, where, and how they valued it.
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Tronc research shows healthy engagement behaviour mitigates churn

Tronc research shows healthy engagement behaviour mitigates churn | RJI links | Scoop.it
To effectively address churn, news media companies should focus on the frequency of visitation rather than the type of content a reader consumes.
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How can local independent news orgs build successful membership programs?

How can local independent news orgs build successful membership programs? | RJI links | Scoop.it
"Don't substitute the word 'interest' for 'value.' People might be interested in a car crash, but don't value it enough to pay for it."
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Turn the Funnel Upside Down for Better ROI Planning

Turn the Funnel Upside Down for Better ROI Planning | RJI links | Scoop.it
Better ROI comes from careful planning. Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at
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We're all looking for additional readers/viewers, right? And preferably subscribers. Customer acquisition isn't necessarily black magic ... but there is a cost. Here's an interesting look at how you might make that calculation.

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Six newsletters in six weeks: How The Telegraph is building a new strategy

Dan Silver, head of digital publishing at The Telegraph, outlines the opportunities editorial newsletters present publishers
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How to turn your Newsletters into subscription gold

"The possibilities are endless. Need more ideas, look at what Facebook groups are active in your area?"

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It's never too late to explore email newsletters ... and you don't have to be a large news organization to give it a try.

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