"The public isn't a bunch of people listening to the political class and its debates; it's the people affected by it, whether or not they're the audience. The public's job is, once informed, is to argue about the news."
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News & commentary of interest to journalism innovators and entrepreneurs
Curated by
Brian Steffens
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The INMA Media Subscriptions Week confirmed the passion behind content economics, the rise of the freemium model, the need for optimising the basics, and a desire for newsroom leadership.
Brian Steffens's insight:
Free? Freemium? Metered? Hard? Hybrid? What's the right revenue model? All of them, depending on several issues. Check out Earl Wilkinson's overview from the INMA Media Subscriptions Summit in London.
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The research from Twipe identified the challenges and advantages of crafting digital-only editions, based on the approach of publishers including Le Monde, Die Welt and The Economist
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Taking a careful look at how the company has reinvented the UI down through its history provides strong clues as to how it will do so again with AR glasses.
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To attract young viewers, stations are going digital-first, crowdsourcing reporting, experimenting with augmented reality, and injecting more personality into the news
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RJI has awarded nine fellowships to address ways to reach underserved audiences, improve the quality of video and data-driven stories, coordinate the coverage of breaking news and help high school students identify reliable sources of news and information.
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True/False Film Fest attendees speak about interacting with our augmented reality experience during the four-day event in March. 
jassi patayon's curator insight,
April 13, 1:54 PM
Cool way to see more information on events using a smart phone
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A working group convened by CPB has endorsed a systemwide approach to user management, with the goal of enabling products and services to build loyalty and boost financial support.
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By using Design Thinking in audience research, The Globe and Mail transformed its newsroom to reach readers when, where, and how they valued it.
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To effectively address churn, news media companies should focus on the frequency of visitation rather than the type of content a reader consumes.
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"Don't substitute the word 'interest' for 'value.' People might be interested in a car crash, but don't value it enough to pay for it."
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Better ROI comes from careful planning. Many conventional marketers depict the progression from prospect to buyer as a funnel starting with impressions at
Brian Steffens's insight:
We're all looking for additional readers/viewers, right? And preferably subscribers. Customer acquisition isn't necessarily black magic ... but there is a cost. Here's an interesting look at how you might make that calculation.
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Dan Silver, head of digital publishing at The Telegraph, outlines the opportunities editorial newsletters present publishers
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"The possibilities are endless. Need more ideas, look at what Facebook groups are active in your area?"
Brian Steffens's insight:
It's never too late to explore email newsletters ... and you don't have to be a large news organization to give it a try. |
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In recent years, newspapers are re-discovering the power of editions as their core and unique value proposition. We interviewed 8 leading publishers (Le Monde, Die Welt, The Independent, Ouest-France, The Economist,…) about their experiences with the creation and roll-out of successful digital-only editions, defined as a bundle of finite content, published via digital channels with a certain[...]
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"Why can’t we use the Cambridge Analytica [method] for good, to help people actually know good things?"
Brian Steffens's insight:
Dan Schultz, a 2013-2014 RJI Fellow, and Ted Han, who studied at the Missouri School of Journalism and worked with IRE (located at the School) team up again to reinvigorate Dan's TruthGoggles initiative.
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Newsy has gone all-in on OTT environments, which are now responsible for 95 percent of the company's digital ad revenue.
Brian Steffens's insight:
Newsy was founded by a Missouri School of Journalism alum across the street from the School. The Reynolds Journalism Institute and the School provided early assistance ... and student help ... before Newsy was purchased by Scripps. Newsy is still located across the street, and many students still get their professional start there.
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"My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business."
Brian Steffens's insight:
It's not enough to add subscribers ... You have to keep them. Churn is costly.
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News Director Seth Colaner speaks about augmented reality tools that newsrooms can use to present their content to news consumers.
jassi patayon's curator insight,
April 13, 1:56 PM
A great explanation of the possibilities of Augmented reality
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Hear tips from our testing of apps for multi-cam live video in the field.
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That is: With no printing costs and the ability to reach a much larger audience, publishing — the kind that had been traditionally supported by a combination of direct consumer dollars and…
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When Facebook changed its algorithm to favour groups, Sweden’s Upsala Nya Tidning saw a decline in its social media reach. The regional news media company created a Facebook group and developed a journalistic ecosystem around a targeted reader group: commuters.
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Term limits and legislator productivity; food labels and effects on consumers and more
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One Monday last June, a few teams at The Seattle Times got together to sift through about 30 ideas they’d collected from the newsroom for
Brian Steffens's insight:
What's most important to you? Boatloads of readers who visit occasionally without paying? Or a few readers who value your work enough to subscribe? Do you know how your content plays to both of these audiences? The Seattle Times is developing their answer to the important question.
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In-depth political coverage gives news publishers a chance to monetize small but valuable audiences.
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Bustle, Curbed, GQ and The Infatuation are producing episodic series for Instagram Stories that can be programmed -- and pitched to brands -- like TV shows. |
