"The public isn't a bunch of people listening to the political class and its debates; it's the people affected by it, whether or not they're the audience. The public's job is, once informed, is to argue about the news."
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News & commentary of interest to journalism innovators and entrepreneurs
Curated by
Brian Steffens
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This is part four of a white paper, “Memory Holes and Permanent Errors,” which examines whether and how online news archives should preserve corrections, updates and other post-publication changes.
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Last week, Sinclair Broadcast Group VP of advanced technology, Mark Aitken, announced at the annual Advanced Television Systems Committee meeting that the station group will give 1 million ATSC 3.0 receiver chips to each mobile phone maker that promises to put them in devices sold in the United States. The offer demonstrates the group’s commitment to moving TV forward.
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The Atlantic is focusing on YouTube for two simple reasons: it offers reach but also a consistent revenue stream from day one.
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Growing ecommerce and affiliate revenue is a priority for the majority of publishers.
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Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The
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The move comes after a number of high-profile publishers have stepped back from Facebook's distributed-content offering, preferring to direct Facebook mobile users to their websites.
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Our readers have many questions about audio production and we want to help you find the answers. Consider this a living document — we’ll continue to update it with answers from NPR Training and other experts in the public media community. Have a question we haven’t answered? You can drop us a line via Continue Reading >
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Nonprofit news outlets are building new partnerships with external collaborators to achieve scale and sustainability. What can other nonprofits and funders take away from this? A lot!
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Futurist and author Amy Webb discusses where Artificial Intelligence is moving and why news media organisations are not ready.
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On his first day as a CrowdTangle user, the Sarasota Herald Tribune’s lead producer for analytics and engagement, Alan Shaw, sourced a local story that generated 30,000+ page views for HeraldTribune… |
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What happened when a Swedish newspaper let its online system take charge of story selection and placement?
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Despite social’s presence in consumers’ lives, new research reveals that it is not the ideal platform for brand consumer engagement.
Brian Steffens's insight:
As far as your readers/viewers/listeners are concerned, your news output IS a product, and you have a recognized brand. Ignore these insights at your peril. Your audience is shopping for news, insights, knowledge, wisdom and, yes, deals. Don't be lazy and think these concepts can't or won't work for you. Email works, and it can work for you. RJI in June will share an RJI Fellowship-developed tool that can help you identify best practices for creating email newsletters. Follow the work here: https://goo.gl/ZGHGQC
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Prioritizing the ability to scale over end-user satisfaction does not make for a customer-centric business. To design customer experience from the end-user's perspective, take these three steps.
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Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information.
Brian Steffens's insight:
If you see something of your company's mobile experience in here, think about making changes ... it really IS all about the user experience, UX/UI matters, so why not start there?
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“Legacy news organizations are poorly positioned to serve the local news consumer of the future,” said Jim Brady, the feisty CEO of Spirited Media,
Brian Steffens's insight:
"... events are a big part of our model.” How big? 65% in 2016. ... Spirited Media will conduct about 120 events this year ... . The revenue comes from event sponsorships, ticket sales and program ads.
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"By outlining and making clear what your expectations are for the space, you’re already creating a greater likelihood of success.”
Brian Steffens's insight:
NYT's Marie Tessier spent her RJI Fellowship working with the Coral Project, especially on engagement with women readers: https://www.rjionline.org/account/profile/623
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Executives from South China Morning Post, The New York Times, and Thomson Reuters share insights on data and artificial intelligence.
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The new vertical from the parent of The Boston Globe says it's on track to meet its goal of 10,000 subscribers in three years.
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Facebook is giving Hearst Television, Scripps Networks Interactive, ESPN and A&E Networks the ability to use its data to target video ads on their properties.
Brian Steffens's insight:
"A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such as age, gender and location." |
