RJI links
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RJI links
RJI links
News & commentary of interest to journalism innovators and entrepreneurs
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Measuring and Monetizing Local TV’s Broadcast and Social Audiences: Paths to Revenue Growth BIA/Kelsey

Measuring and Monetizing Local TV’s Broadcast and Social Audiences: Paths to Revenue Growth BIA/Kelsey | RJI links | Scoop.it
TV broadcasters’ paths to growth are gated by the ability to develop trusted and accurate measurement systems that clearly establish the size and attributes of the audiences delivered across linear and digital platforms. Based on BIA/Kelsey’s data partnerships with comScore …
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Stations Go Beyond Radio to Build Separate, Thriving Web Biz.

Stations Go Beyond Radio to Build Separate, Thriving Web Biz. | RJI links | Scoop.it
To unlock the potential of digital, some radio broadcasters are looking beyond their airwaves and formats, and building digital destinations that stand apart from their core radio businesses. Such efforts
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"in Clarksville, TN, Saga’s cluster created a digital newspaper, ClarksvilleNow.com, which specializes in local news and information. The website stands as its own business ..."

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Qualcomm’s new depth-sensing camera tech is designed for VR and face scanning

Qualcomm’s new depth-sensing camera tech is designed for VR and face scanning | RJI links | Scoop.it
Qualcomm’s Spectra Module camera program is getting a few key new members set to arrive in the latest generation of Android handset. Most notable among the..
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Mojo Workin’: Editing on a Smartphone

Mojo Workin’: Editing on a Smartphone | RJI links | Scoop.it
Whether editing on an old Steenbeck or on a smartphone, the focus is still story. In this month's MoJo Workin' column, Ivo Burum offers up some basic tips for editing on the go.
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For its first Facebook community, Bloomberg brought readers together to talk about personal finance

For its first Facebook community, Bloomberg brought readers together to talk about personal finance | RJI links | Scoop.it
The group is a space where its 1,859 members can ask questions and talk to each other and to Bloomberg journalists
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Saving Journalism: What Big Media Can Learn from Non-profits 

Saving Journalism: What Big Media Can Learn from Non-profits  | RJI links | Scoop.it
Innovation in media is often led by non-traditional organizations. For-profit brands can learn a lot from them, notes this opinion piece.
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"“If [your news organization] were to vanish, what would the world lose, really?” Or, asked another way, “What role does the brand play in the lives of its customers?”"

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Tech Talk: Increase Engagement on Social Posts

Adrian Dayton, founder of ClearView Social, shares how his technology helps marketers share content socially — and get higher engagement.
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The best tools for journalists, news researchers and newsrooms

The best tools for journalists, news researchers and newsrooms | RJI links | Scoop.it
There are so many newsroom tools in the market for journalists and news researchers that often it becomes difficult to choose which one that suits best. And, while we understand that journalists…
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Well, the "best" ones from this source ... helpful, useful.

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The Financial Times uses events to fight subscriber churn 

The Financial Times uses events to fight subscriber churn  | RJI links | Scoop.it
The Financial Times' editorial team has tested an events program aimed solely at driving more direct connections with its existing subscribers.
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"Engagement scores of subscribers that have attended an event have spiked 300 percent on average ..."

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How blockchain is used in media and advertising

How blockchain is used in media and advertising | RJI links | Scoop.it
It suddenly feels like blockchain is everywhere.
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Hear a lot about "blockchain," but not sure what it is/does. Read on ...

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How Bibblio Wants to Drain the Swamp of 'Related Article' Recommendations

How Bibblio Wants to Drain the Swamp of 'Related Article' Recommendations | RJI links | Scoop.it
Related Stories widgets generate traffic and revenue but have earned a bad reputation. Can they be fixed through better algorithms and user experience?  At a meetup for people working on content recommendations, AI and machine learning last month in Paris, Robbert van der Pluijm of Bibblio spoke about the challenges of building recommender systems for publishers.
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Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores

Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores | RJI links | Scoop.it
By letting brands create Custom Audiences of store visitors, Facebook ramps up its play for retailers’ holiday budgets -- and the pressure on Snapchat.
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Why Brands and Agencies Are Preparing for the Era of 6-Second Ads

They see 2018 as the turning point toward snackable spots.
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Augmented reality, coming to a local station near you

Augmented reality, coming to a local station near you | RJI links | Scoop.it
Augmented reality (AR) is coming to a station near you. Not only is awareness of AR becoming more common across the broadcast industry, but now it’s easier
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Women are making their mark in digital news startups

Women are making their mark in digital news startups | RJI links | Scoop.it
News Entrepreneurs covers the business of new digital media, especially new business models for marketing and financing news websites.
Brian Steffens's insight:

This is worth checking out. Women's diverse skill sets can be an advantage for entrepreneurial success.

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The time is now. Three things we’re hearing from media orgs about membership

The time is now. Three things we’re hearing from media orgs about membership | RJI links | Scoop.it
In conversations with publishers, we’re hearing that membership is an
imperative part of their growth strategy but one that is fraught with
resource constraints and audience limitations on capacity to care.
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Six years later, the Financial Times is back in the App Store. (Apple still won’t get a cut of subscriptions.)

Six years later, the Financial Times is back in the App Store. (Apple still won’t get a cut of subscriptions.) | RJI links | Scoop.it
"We saw that we had a much higher app adoption rate on Android, where we had a native app, than on iOS."
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"“We identified an iOS app as a key way to drive engagement,” ... We saw that readers who used our existing apps were much more engaged than those who didn’t."

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Frankly Launches Audience Targeting Platform for Local Sales Teams

Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform
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"Frankly is trying to shift ... power back to the local sellers by equipping them with tools for targeting that aren’t readily available at auction.”

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'It’s about teamwork': The diary of a journalist surrounded by coders

'It’s about teamwork': The diary of a journalist surrounded by coders | RJI links | Scoop.it
It doesn't happen very often that journalists work directly with coders – so when it does happen, it could feel, for both sides, a little like stepping into a completely new universe
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Q&A: ProPublica’s Lena Groeger on data visualization and writing about design

Q&A: ProPublica’s Lena Groeger on data visualization and writing about design | RJI links | Scoop.it

How can typography save your life? Can bad design actually damage our democratic process? How can sneaker and tire treads tell a story? These are just a few of the fascinating questions ProPublica’s Lena Groeger explores in her “Visual Evidence” essay series. She also speaks regularly at conferences about, for instance, the explanatory power of […]


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The Atlantic is ‘most vital when America is most fractured.’ Good thing it soars today.

The Atlantic is ‘most vital when America is most fractured.’ Good thing it soars today. | RJI links | Scoop.it
The 160-year-old magazine is profitable and adding staff as longform stories go viral.
Brian Steffens's insight:

"One of the Atlantic’s secrets has been finding new streams of revenue, ... native advertising — ads that mimic the look and feel of editorial content — brings in 70 percent of its digital ad dollars."

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This tool is helping newsrooms collaborate on factchecking and verification projects

This tool is helping newsrooms collaborate on factchecking and verification projects | RJI links | Scoop.it
Check, created by Meedan, has been used around the world, in projects such as Electionland in the U.S. and CrossCheck in France.
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