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RJI links
RJI links
News & commentary of interest to journalism innovators and entrepreneurs
Curated by Brian Steffens
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How publishers are monetizing their Facebook groups

How publishers are monetizing their Facebook groups | RJI links | Scoop.it
Publishers are trying to monetize Facebook groups through advertising, focus groups and subscriptions.
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"Kill them with kindness:" How The Texas Tribune is growing its presence on Reddit

"Kill them with kindness:" How The Texas Tribune is growing its presence on Reddit | RJI links | Scoop.it
Reddit can be confusing. It’s an idiosyncratic platform that can be difficult to navigate and then seemingly out of nowhere send publishers a ton of traffic. A number of news organizations, however, have adopted really smart approaches to how they use Reddit. Today in Solution Set I’m going to highlight one of them: The Texas Tribune. […]
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How 45 journalists started again, and built a profitable news business from scratch

How 45 journalists started again, and built a profitable news business from scratch | RJI links | Scoop.it
Tomas Bella, head of online, Dennik N, explains how the Slovakian publisher created quality journalism that is sustainable and profitable in the longterm

Brian Steffens's insight:

"After quitting their jobs at Denník SME, one of the most widely read mainstream broadsheets in Slovakia, 45 journalists came together to build this news business by themselves, with only five software developers and no experience working in sales."

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Google to sweeten publisher deals as tech woos media

Google to sweeten publisher deals as tech woos media | RJI links | Scoop.it
Publishers will keep up to 95 percent of revenue when readers buy subs via Google, people familiar with the situation said.
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Media outlets refocusing on their biggest concern: monetization

Media outlets refocusing on their biggest concern: monetization | RJI links | Scoop.it
What's in store for 2018? In a survey of over 200 digital media professionals, monetization prevailed as organizations' biggest priority for this year.
Brian Steffens's insight:

"After years of serving an advertising model focused on clicks and pageviews, publishers are moving back toward premium models where audiences will be asked and willing to pay for quality content and great experiences."

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IBM’s Watson Assistant lets any company build Alexa-like voice interfaces

IBM’s Watson Assistant lets any company build Alexa-like voice interfaces | RJI links | Scoop.it
Virtual assistants are everywhere. With Watson Assistant, IBM is offering its AI technology to help companies build their own.
Brian Steffens's insight:

"Watson Assistant is a white label product. There’s no Watson animated globe, or “OK Watson” wake-word"

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Consumer Marketing Survey Reveals The Kinds of Ads People Love

Consumer Marketing Survey Reveals The Kinds of Ads People Love | RJI links | Scoop.it
B2B ratings and review firm Clutch surveyed over 1,000 U.S. consumers about what they wanted in advertising. Here’s what they learned.
Brian Steffens's insight:

If you know the kinds of ads that people want to view, then do you have the content, products or services around which to place those ads? Looking for alternative business models? You might look here.

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On the hunt for direct connections, publishers turn to registration walls

On the hunt for direct connections, publishers turn to registration walls | RJI links | Scoop.it
A product feature that gained a foothold among business media is getting a look from consumer publishers.
Brian Steffens's insight:

"Bloomberg’s registration wall asks readers which industries and coverage they are most interested in, part of a broader push by Bloomberg Media to make its products more personalized and better target its ads."

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CNN is bringing its VR news app to the Oculus Rift

CNN is bringing its VR news app to the Oculus Rift | RJI links | Scoop.it
Today, CNN partnered with interactive entertainment company Magnopus, the company behind the Coco VR experience, to launch a VR app for its virtual realit
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We don't live quarter to quarter

LMA President Nancy Lane's latest blog post highlights a conference presentation that was so inspiring and compelling, she can’t stop thinking about it.

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Inside The Seattle Times' newsletter strategy

Inside The Seattle Times' newsletter strategy | RJI links | Scoop.it
It seems like everybody is starting a newsletter these days. (Guilty.) But there’s a good reason for that, of course. With so much news consumption coming through algorithmically based platforms such as Google and Facebook, newsletters are one of the few remaining ways to have an unmediated relationship with your readers. Newsletters are also one […]
Brian Steffens's insight:

Marty Steffens' Media Business Models class traveled to Seattle in February ... two of the stops had heavy emphasis on email newsletter strategies. The Seattle Times' effort is is updated here, and Crosscut's efforts were part of an RJI Fellowship last year: https://goo.gl/ZGHGQC

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3 stats that prove just how valuable newsletters are

3 stats that prove just how valuable newsletters are | RJI links | Scoop.it
3 stats from a conversation with The New York Times and Greentech Media that prove the value in forging connections with your audience through newsletters.
Brian Steffens's insight:

"Opening a newsletter, even if it’s not personalized, is inherently personal; newsletters arrive at “my” email address and speak to “my” interests (that is, the good ones do). The curated experiences of newsletters can make them feel like they’re just for you."

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New automated tool at Reuters helps its 'cybernetic newsrooms' find stories in data

New automated tool at Reuters helps its 'cybernetic newsrooms' find stories in data | RJI links | Scoop.it
Launched today, Lynx Insight was developed after a consultation with journalists and helps surface facts and newsworthy items from the newswire's data
Brian Steffens's insight:

"For Reuters, the future of automation in the newsroom is centred around tasks such as data-mining and gathering insights, which can then be presented to human journalists who can better contextualise and report on the findings."

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'A diverse portfolio of revenue is important': Publishers shore up their consumer revenue strategies

'A diverse portfolio of revenue is important': Publishers shore up their consumer revenue strategies | RJI links | Scoop.it
New York Media, The Daily Beast, USA Today Network, Business Insider and more are all testing different ways to get consumers to pay them directly.
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News publishers are giving personalization a fresh look

News publishers are giving personalization a fresh look | RJI links | Scoop.it
With consumer revenue and loyalty newly important, news publishers are personalizing their products more.
Brian Steffens's insight:

"Hearst Newspapers, which publishers papers including the San Francisco Chronicle, used Google’s natural language processing tool to categorize its content to personalize stories for readers.

The hope is that these tactics will give publishers a better shot at converting flyby readers into loyal ones and make them more likely to become paying customers."

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Three examples of machine learning in the newsroom 

In 1959, Arthur Samuel, a pioneer in machine learning, defined it as the ‘field of study that gives computers the ability to learn without being explicitly programmed’. Machine learning can translate…
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73% of site visitors get there via mobile. Here’s your guided tour through the mobile landscape.

73% of site visitors get there via mobile. Here’s your guided tour through the mobile landscape. | RJI links | Scoop.it
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information.
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Apple, IBM Debut Watson Services for Core ML for Corporate Developers

Apple, IBM Debut Watson Services for Core ML for Corporate Developers | RJI links | Scoop.it
Apple and IBM expanded their partnership and debuted Watson Services for Core ML for corporate coders exploring artificial intelligence.
Brian Steffens's insight:

"IBM’s general manager, of partnerships and alliances, said that IBM has sold over 800 corporate apps to businesses as a result of its Apple partnership. IBM also said that Apple and IBM have built 100 apps tailored for specific industries like travel, retail, and transportation."

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Jed Williams: It's time to be laser focused on identifying, serving, and generating value from key customer franchises

Jed Williams: It's time to be laser focused on identifying, serving, and generating value from key customer franchises | RJI links | Scoop.it
Brian Steffens's insight:

"... the days of mass and scale may be numbered, or at least are fundamentally changing. With that, many local media’s audience development and business models will be changing with them. “Vertical is the new horizontal.” “Niche is the new mass.”"

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'Advertising Is Dead,' And Other Thoughts From Faith Popcorn

What distinguishes her is her practice of “Applied Futurism,” which translates her cultural trend insights into actionable business strategies to help her clients reposition established brands and develop new and innovative business models, products, and services.

Brian Steffens's insight:

"Don’t buy an ad. Put your brand’s belief into the culture. At Faith Popcorn’s BrainReserve, we have a 4P model: People, Press, Products, and Places." Bold is my emphasis: the press is #2 on her list ... earned, not paid. Still in the media, but not in the usual way.

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News Entrepreneurs: 2 niche startups that attracted investors

News Entrepreneurs: 2 niche startups that attracted investors | RJI links | Scoop.it
News Entrepreneurs covers the business of new digital media, especially new business models for marketing and financing news websites.
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Here’s how to make VR content that actually helps users empathize and take action

Here’s how to make VR content that actually helps users empathize and take action | RJI links | Scoop.it
Sure, virtual reality can help news organizations tell stories that their audiences wouldn't be able to imagine or relate to in other ways. But are the efforts actually resulting in greater empathy?

A report from the Tow Center for Digital Journalism shares findings from three different types of…
Brian Steffens's insight:

Check out RJI Fellow Dan Archer's earlier work in immersive storytelling https://goo.gl/3s7XY9 

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AI Research - Predicting Article Reading Time Based on Words Used in the Text

AI Research - Predicting Article Reading Time Based on Words Used in the Text | RJI links | Scoop.it
This week we have something special to share: research findings from Twipe’s very own Hannes Buseyne, AI & Software Engineer. He has created an AI algorithm to answer the question “Can AI Predict Reading Time Based on the Words in the Text?” Using a Linear Support Vector Machine algorithm, we are then able to determine[...]
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Google built a rotating rig of GoPros to capture more realistic VR images

Google built a rotating rig of GoPros to capture more realistic VR images | RJI links | Scoop.it
The company is releasing scenes shot with the new light field VR rig on the HTC Vive, Oculus Rift, and Windows Mixed Reality headsets.
Brian Steffens's insight:

"With the right hardware and software, the result is you can reassemble those light rays to create an interactive picture, one you could endlessly refocus,"

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How the Economist is growing data journalism

The stories produced by The Economist’s data team attract a lot of readers. Some of the team’s most popular pieces include our own glass ceiling index and a daily chart about the most dangerous…
Brian Steffens's insight:

"...when we asked our readers what content they wanted to see more of, they said data journalism ..."

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