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RJI links
RJI links
News & commentary of interest to journalism innovators and entrepreneurs
Curated by Brian Steffens
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Facebook is getting ready to test paid subscriptions with publications

Facebook is getting ready to test paid subscriptions with publications | RJI links | Scoop.it
The platform giant is moving toward supporting publications with metered paywalls and freemium models, but payments still have to be worked out.
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Journalism app took grand prize at MU competition

Journalism app took grand prize at MU competition | RJI links | Scoop.it
Lee’s Summit high grad and two other students came up with the Informator, which allows journalists to find new story angles.
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A new data journalism handbook

A new data journalism handbook | RJI links | Scoop.it
The Data Journalism Handbook, published in 2011, is the guidebook for telling stories with data. To ensure that journalists are up to speed on the latest data journalism practices, the Google News…
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The audience-newspaper relationship: Don’t break up over money

The audience-newspaper relationship: Don’t break up over money | RJI links | Scoop.it
NRC changed its subscription pricing system based on customer data instead of gut feelings.
Brian Steffens's insight:

Trying things and hoping for the best. There's another way.

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Think President Trump’s press-bashing doesn’t affect local journalists? Think again.

Think President Trump’s press-bashing doesn’t affect local journalists? Think again. | RJI links | Scoop.it
"I think it's easy to rip people when you've never met them, but our folks have met us, dealt with us, and understand what we're doing. And, for the most part, they appreciate our work. One challenge is to overcome the image of a news organization as a monolithic, impenetrable, uncontrollable force and demonstrate that we're neighbors, trying our hardest to deliver information local people need to have."
Brian Steffens's insight:

The real meaning/value of engagement:

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Google Digital News Initiative awards more than £19m to Dennis, Wikitribune, Al Jazeera et al to support quality journalism

Google Digital News Initiative awards more than £19m to Dennis, Wikitribune, Al Jazeera et al to support quality journalism | RJI links | Scoop.it
Google’s Digital News Initiative, now in its third round, has awarded over £19m in funding to over 100 projects across Europe - including Dennis’ publisher sell-side platform Project Arete, Jimmy Wales’ news platform Wikitribune, and Al Jazeera’s news messaging app.
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New Snapchat Paperclip Feature Could Help Publishers

New Snapchat Paperclip Feature Could Help Publishers | RJI links | Scoop.it
New Snapchat Paperclip Feature Could Help Publishers - 07/07/2017
Brian Steffens's insight:

"the Paperclip feature would allow publishers to include links to additional pages in content distributed via Snapchat."

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LMA’s Innovation Sleuth Finds ‘Compelling’ Breakthroughs in News Industry

LMA’s Innovation Sleuth Finds ‘Compelling’ Breakthroughs in News Industry | RJI links | Scoop.it
"It’s easy to laser in on the splashy headlines about M&A activity and innovation reports, but quietly, there’s a palpable spirit of innovation at work in local
Brian Steffens's insight:

A pretty good overview of where we're at, where we're headed:

"There’s no doubt in my mind. It comes down to two drivers: mobile and data. Mobile technology has fundamentally changed the way we do almost everything in our lives, and media consumption is at the top of that list. Storytelling is completely different. Reader expectations on mobile are wildly different than on other devices"

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Apple News May Let Publishers Sell Ads Their Own Way

Apple News May Let Publishers Sell Ads Their Own Way | RJI links | Scoop.it
Apple will let publishers use ad technology they already employ on their sites, like Google's DoubleClick for Publisher, to deliver ads into Apple News.
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The Economist is helping advertisers find Economist readers off its properties

The Economist's conversations with advertisers are pivoting toward how to use its subscriber data to inform a brand’s campaign-targeting objectives outside the publisher's own inventory.
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The 6 Truths About UX Design

User experience design, or UX design as it’s often called, takes that basic idea and applies it to the digital world.
Brian Steffens's insight:

"It’s tempting to try incorporating fancy, new features into everything you can, but if they’re not easy to use, most people won’t bother."

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The Disconnect Between Buyers And Sellers In Advertising, Marketing

The Disconnect Between Buyers And Sellers In Advertising, Marketing - 06/30/2017
Brian Steffens's insight:

"Your problem might be a sales slump, an inventory overload or a sales target you are trying to reach. But that is your problem, not the buying party’s problem."

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How can the press clear the way for journalists to connect with audiences?

How can the press clear the way for journalists to connect with audiences? | RJI links | Scoop.it
The reasons many journalists haven’t invested time in interacting with
audiences are deep-seated and financial. How can we develop a more nuanced
understanding of the potential value of audience engagement?
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Free tool helps newsrooms curate, manage effective newsletters

How journalists and newsrooms can use Opt In to build an email newsletter from scratch — or refine and revamp an existing one.
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4 tenets audiences value most guide Cox Media brand strategy

4 tenets audiences value most guide Cox Media brand strategy | RJI links | Scoop.it
Cox Media Group gives its brand marketing strategy a complete overhaul, with an emphasis on truth, credibility, and the four things audiences really value most.
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Fewer stories, more spinoff brands: How NBC News is shifting to loyal visitors

Fewer stories, more spinoff brands: How NBC News is shifting to loyal visitors | RJI links | Scoop.it
“In the past, the tendency would have been to say, 'This story’s going viral, we have to play this up as much as we can.'"
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With Echo, Amazon is emerging as a friend to publishers

With Echo, Amazon is emerging as a friend to publishers | RJI links | Scoop.it
Amazon needs publishers to help populate its voice-activated Echo device, and publishers are benefiting.
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Email Still The King Of ROI, Says DMA

Email Still The King Of ROI, Says DMA - 07/07/2017
Brian Steffens's insight:

We re all marketers: We market our products, services, even ourselves. Here's a decent overview of what's working ... and not.

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Google Blocks lets you make gorgeous low-poly VR art

Google Blocks lets you make gorgeous low-poly VR art | RJI links | Scoop.it
Google’s latest virtual reality app lets users build colorful 3D models in VR, and it’s out today for free on the Oculus Rift and HTC Vive. Google Blocks is supposed to be intuitive enoug
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‘Paul Dacre triumphed by recognising online growth should not come at expense of the newspaper’

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
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The Listening Post Collective aims to help newsrooms have more meaningful conversations with their communities

The Listening Post Collective aims to help newsrooms have more meaningful conversations with their communities | RJI links | Scoop.it
The community media initiative offers a collection of free tools and tipsheets designed to help journalists produce stories that reflect people's needs
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BBC prioritising live video in News app to take on Facebook and Youtube as it looks to win over younger audience

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information service which helps the UK journalism.
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