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RJI links
News & commentary of interest to journalism innovators and entrepreneurs
Curated by Brian Steffens
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How Long Should Your Facebook Videos Be?

How Long Should Your Facebook Videos Be? | RJI links | Scoop.it
How long are the most engaging videos on Facebook? We look at top news publishers like BuzzFeed and CNN for the best practices.
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Road to 1 million: The Guardian has gone from 15,000 to 200,000 paying 'members' in the past year 

Road to 1 million: The Guardian has gone from 15,000 to 200,000 paying 'members' in the past year  | RJI links | Scoop.it
The Guardian's paying members have risen from 15,000 to 200,000 in the last year.
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10 Common Mistakes to Avoid While Sending Push Notifications

10 Common Mistakes to Avoid While Sending Push Notifications | RJI links | Scoop.it
Picture this. It’s 7 a.m. on a Sunday morning and you’re fast asleep. *Beep* your mobile phone vibrates. You drag yourself to pick the phone thinking that it could be an important text or call. I…
Brian Steffens's insight:

Don't be put off by the commerce visual examples. Here's some good advice for ANY and ALL publishers using, or considering use of, push notifications

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Culture and digital transformation: How to build a 'living business'

What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.
Brian Steffens's insight:

In real estate, it's location, location, location. But for most businesses, it's the customer, the customer, the customer. So why do so many of us focus on solving our own problems, and devote much fewer resources to solving the problems of readers/viewers and advertisers? We need to pay much more attention to the user experience.

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Google's Perspective AI Takes On 'Toxic' Comments For Publishers

Google's Perspective AI Takes On 'Toxic' Comments For Publishers - 02/24/2017
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At Sundar Pichai's Google, AI Is Everything—And Everywhere

At Sundar Pichai's Google, AI Is Everything—And Everywhere | RJI links | Scoop.it
A year into his tenure as CEO of Google, the low-key leader talks about what the company is, where it's going, and how it gets things done.
Brian Steffens's insight:

It's a long read, and all about one company, but it's a great overview of one of the top 3 tech outfits.

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Study Reveals Publishers Unprepared For Mobile Growth

Study Reveals Publishers Unprepared For Mobile Growth - 02/16/2017
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Tim Cook sees augmented reality rivaling iPhone's impact

Tim Cook sees augmented reality rivaling iPhone's impact | RJI links | Scoop.it
Apple's CEO says the technology is 'huge,' with the potential to improve people's lives.
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Ideas worth stealing: These strategies will help journalists earn news consumers’ trust | RJI

How do people decide what news is trustworthy? How can journalists influence what users consume and share on social media? And in the era of fake stories, when untruths often travel faster than the truth, what can credible journalists do to stand out?
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Digital preservation: 7 steps to get started | RJI

Digital preservation: 7 steps to get started | RJI | RJI links | Scoop.it
There are a number of practical steps publishers at news agencies can do to lay the groundwork for preserving our historical record.
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What are your newsletter analytics trying to tell you? Are you listening? | RJI

What are your newsletter analytics trying to tell you? Are you listening? | RJI | RJI links | Scoop.it
Your newsletter subscribers are trying to tell you something, but are you tracking the right metrics to hear them?
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University of Missouri (via Public) / New Study Identifies “Disconnect” between Media and Public

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Understanding – and Combating – Fake News

Understanding – and Combating – Fake News | RJI links | Scoop.it
In the space of a year, “fake news” went from an emerging trend to a daily political weapon. Can it be curtailed?
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Why do users delete apps? 

Why do users delete apps?  | RJI links | Scoop.it
Chart of the day: customers delete smartphone applications mostly because the app is not useful A study of over 2,000 app users found that users delete the. Marketing topic(s):App marketing. Advice by Robert Jones.
Brian Steffens's insight:

Several years ago at SXSW, I heard a repetitive mantra from young -- and not so young -- entrepreneurs: "I wake up every morning with a relentless focus on the user experience." That is still great advice ... and most of the negatives on this chart can be linked to a less than stellar user experience.

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With help from Google and YouTube, McClatchy is trying to figure out the next big thing in video

With help from Google and YouTube, McClatchy is trying to figure out the next big thing in video | RJI links | Scoop.it
Two years after creating a video lab in Washington, D.C., McClatchy is heading out West. Today, McClatchy announced Video Lab West, a 10,000-square-foot venture near the company’s headquarter…
Brian Steffens's insight:

"... video isn't the thing that will save journalism. But, "I don't see a world going forward without video. It's part of everything we do."

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Why specialists might be hampering innovation in digital transformation

The road to digital transformation is paved with innovation. Or, at least, the acceptance of an innovation mindset.
Brian Steffens's insight:

Looking to build out a culture of transformation and innovation in your workplace? Check out these insights.

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Kajsa Hartig's curator insight, March 1, 4:34 AM
"Ideation is challenging work, and even so, is only half the battle. Identifying the end goal, quantifying the gaps in current practices and skills, and mapping the competencies that are required for modern marketing are essential steps in business transformation. Today, this process also needs to be agile and responsive to market and customer behavior changes over time. Implementation can be even harder. We have to recognize two different kinds of knowledge: first, developing a set of compelling statements to convince, mobilize and motivate a new team of skilled modern marketers and practitioners."
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13 Ways You Could Be Using Video

13 Ways You Could Be Using Video | RJI links | Scoop.it
So, if a picture is worth 1,000 words, what is a video worth? When it comes to public relations, the use of video and live streaming of events on the internet is invaluable. Video is so much more powerful than a photo and is becoming more of the standard for major companies on their websites and on social media. Need proof? In December 2016, YouTube was ranked as the second most popular site by Alexa Internet, (Google was number one).
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How NewsWhip is Tackling Fake News on Social

How NewsWhip is Tackling Fake News on Social | RJI links | Scoop.it
Our CEO Paul Quigley shares how NewsWhip is responding to the ongoing epidemic of fake news and its proliferation on social media.
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Advice for First-Time Entrepreneurs

From the Perspective of a Lawyer for Entrepreneurs A couple of weeks ago, my clients bought me a book as a gift.* It's called Zero to One by Peter
Brian Steffens's insight:

Thinking of dipping your toe into the world of entrepreneurs? This is a pretty good collection of insights. How you respond to them will likely determine entrepreneurship is right for you.

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AI M&A Gathers Momentum

AI M&A Gathers Momentum - 02/16/2017
Brian Steffens's insight:

"Watchwith, ... has developed machine learning technology that creates deep metadata for video -- it can figure out what’s going on inside a movie or a sports event to help viewers navigate to exactly what they want to see."

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Nieman Lab: Don’t ask users to tag unemployed friends (and other lessons for newsrooms on Facebook) | RJI

Nieman Lab: Don’t ask users to tag unemployed friends (and other lessons for newsrooms on Facebook) | RJI | RJI links | Scoop.it
You wouldn’t leap into a conversation by asking a stranger to write you an editorial on respect for human life, or name friends who have trouble affording childcare.
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FL#181: Journalism 360, an immersive storytelling initiative | RJI

FL#181: Journalism 360, an immersive storytelling initiative | RJI | RJI links | Scoop.it
How can journalists stay connected and receive support for experimenting with immersive storytelling?
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Game on: Six digital strategies newspapers should apply this year | RJI

Game on: Six digital strategies newspapers should apply this year | RJI | RJI links | Scoop.it
For newspaper publishers across the country, striking gold in the digital realm in 2017 means so much more than just a slick new website or improved page views.
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The Washington Post is focused on video. Here’s why 

The Washington Post is focused on video. Here’s why  | RJI links | Scoop.it
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information.
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