What is the purpose of a business? The funny-because-it's-true joke in the HBO comedy Silicon Valley was that every startup professed to want to 'change the world'.
Brian Steffens's insight:
In real estate, it's location, location, location. But for most businesses, it's the customer, the customer, the customer. So why do so many of us focus on solving our own problems, and devote much fewer resources to solving the problems of readers/viewers and advertisers? We need to pay much more attention to the user experience.
How do people decide what news is trustworthy? How can journalists influence what users consume and share on social media? And in the era of fake stories, when untruths often travel faster than the truth, what can credible journalists do to stand out?
Chart of the day: customers delete smartphone applications mostly because the app is not useful A study of over 2,000 app users found that users delete the. Marketing topic(s):App marketing. Advice by Robert Jones.
Brian Steffens's insight:
Several years ago at SXSW, I heard a repetitive mantra from young -- and not so young -- entrepreneurs: "I wake up every morning with a relentless focus on the user experience." That is still great advice ... and most of the negatives on this chart can be linked to a less than stellar user experience.
So, if a picture is worth 1,000 words, what is a video worth? When it comes to public relations, the use of video and live streaming of events on the internet is invaluable. Video is so much more powerful than a photo and is becoming more of the standard for major companies on their websites and on social media. Need proof? In December 2016, YouTube was ranked as the second most popular site by Alexa Internet, (Google was number one).
"Watchwith, ... has developed machine learning technology that creates deep metadata for video -- it can figure out what’s going on inside a movie or a sports event to help viewers navigate to exactly what they want to see."
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information.
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