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News & commentary of interest to journalism innovators and entrepreneurs
Curated by Brian Steffens
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How Die Welt has grown to nearly 80,000 digital subscribers

How Die Welt has grown to nearly 80,000 digital subscribers | RJI links | Scoop.it
In-depth interviews with politicians, columnists and investigative reporting are the most successful in getting people to subscribe.
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In Race to Win Subscribers, Some Publishers Have a Head Start

In Race to Win Subscribers, Some Publishers Have a Head Start | RJI links | Scoop.it
Print-native publications are having more success at generating subscription revenue than pure digital and broadcast outlets, a new report finds.
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Newsonomics: Can startup Invisibly be the new revenue stream publishers dream of?

Newsonomics: Can startup Invisibly be the new revenue stream publishers dream of? | RJI links | Scoop.it
Led by the cofounder of Square, Invisibly promises "four-figure CPMs" and a way to make big money off readers who won't subscribe. It says it has most of the U.S. digital news industry on board. But is it just "an ad network dressed up as a savior for news sites"?
Brian Steffens's insight:

"Something like 2 percent of a digital audience will buy an all-access subscription, but there’s another group will pay for high-quality content in other ways. The trick in reaching them: offer more choices." Ignore this at your peril.

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Legacy Media Puts an Intense New Focus on Audiences 

Legacy Media Puts an Intense New Focus on Audiences  | RJI links | Scoop.it
Deeper understanding of attitudes, preferences and intentions can be leveraged to sell.
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What We Learned from Staring at Social Media Data for a Year

What We Learned from Staring at Social Media Data for a Year | RJI links | Scoop.it
BuzzFeed News explored how filter bubbles skew our views, how automation sways social dynamics, and other dystopian things
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Forecasting the future of product in an ever-changing news world

Forecasting the future of product in an ever-changing news world | RJI links | Scoop.it
For more than 200 years, newspapers delivered information to readers the exact same way: every day, on newsprint, in black and white (and then color) and on the doorstep. In the last 20 years, news organizations
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Does Traditionalism Help or Hurt Innovation? - Knowledge@Wharton

Does Traditionalism Help or Hurt Innovation? - Knowledge@Wharton | RJI links | Scoop.it
New research from Wharton’s Laura Huang finds that there are situations where traditionalism can be a help to innovation, not a hindrance.
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The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World

The Surprising Place Where Text Content Is Thriving: Video in a Mobile-First World | RJI links | Scoop.it
Here's why and how marketers should adapt their video-marketing approaches to a mobile-first world in which text and video are forming a symbiotic relationship. See what you can do to keep up.
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BBC will use machine learning to cater to what audiences want to watch

BBC will use machine learning to cater to what audiences want to watch | RJI links | Scoop.it
Today, BBC’s R&D team announced a five-year initiative to use machine learning to work out what audiences want to watch. To accomplish this, the team is partnering up with data scientist
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Maybe the future of American news publishing is…Europe? (and other bleak ad-related scenarios)

Maybe the future of American news publishing is…Europe? (and other bleak ad-related scenarios) | RJI links | Scoop.it
"How do we produce business models which will support durable, robust journalism? Or do we just give up on the idea that advertising is the right model?"
Brian Steffens's insight:

A sobering but necessary look at the state of the news business model.

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AdHawk’s tiny sensors could enable much smaller VR headsets and AR glasses

AdHawk’s tiny sensors could enable much smaller VR headsets and AR glasses | RJI links | Scoop.it
A Canadian company called AdHawk Microsystems is announcing that it has created small motion-tracking sensors that could be a boon for augmented reality glasses and virtual reality headsets.
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A small-town Michigan newspaper said goodbye. Then readers stepped in.

A small-town Michigan newspaper said goodbye. Then readers stepped in. | RJI links | Scoop.it
How one town saved its local paper with $5 and $10 checks. Could other communities do the same?
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University of Missouri-born transcription tool for journalists set for App Store launch | RJI

University of Missouri-born transcription tool for journalists set for App Store launch | RJI | RJI links | Scoop.it
Update: Recordly can now be downloaded from the Apple App Store. Transcription can cause headaches and drain time for professionals in the media industry, with short snippets of audio often leading to long sessions spent transcribing.
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Civil, the blockchain-based journalism marketplace, is building its first batch of publications

Civil, the blockchain-based journalism marketplace, is building its first batch of publications | RJI links | Scoop.it
One of the most confusing efforts to fund journalism in recent memory is inching closer to reality.
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Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling Beyond His ‘Batavian’

Hyperlocal Pioneer Howard Owens Sees New Mobile App as Key to Scaling  Beyond His ‘Batavian’ | RJI links | Scoop.it
Eight and a half years after launching his hyperlocal news site The Batavian, in upstate New York, Howard Owens is looking at growing his base company, Album
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How community publisher Amedia figured out digital subscriptions

How community publisher Amedia figured out digital subscriptions | RJI links | Scoop.it
Norway’s No. 2 news media company puts organisation-wide effort into paid content strategy for 63 local titles, ranging in size from 1,900 to 25,000 circulation.
Brian Steffens's insight:

"As of late September 2017, Amedia had a logged-in paid relationship with 566,733 people, or 14% of Norwegians above the age of 15 — of whom 151,405 were pure digital subscribers. ... Amedia sells 650 subscriptions daily on average throughout Norway. ... Titles range from daily to weekly, with the largest being the six-day-per-week Drammens Tidende — with 25,000+ circulation,"

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13 things I learned from six years at the Guardian

13 things I learned from six years at the Guardian | RJI links | Scoop.it
I started at the Guardian in 2011 as an SEO subeditor, working out how to bring the Guardian’s journalism to the widest possible relevant audience; in 2013 I moved to Australia to launch the local…
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Scoring stories to make better recommendation engines for news

Scoring stories to make better recommendation engines for news | RJI links | Scoop.it
For news media, recommendation engines are a horror show. The NQS project I’m working on at Stanford forced me to look at the way publishers try to keep readers on their property — and how the vast…
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Scandinavia emerges as gold standard in digital subscriptions

Scandinavia emerges as gold standard in digital subscriptions | RJI links | Scoop.it
In Norway and Sweden, media companies embrace algorithms, subscription triggers, micro-segments, and a newsroom cultural revolution to drive reader revenue.
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Founder of new local news project in Detroit: 'It's on us ... the cavalry is not coming'

Founder of new local news project in Detroit: 'It's on us ... the cavalry is not coming' | RJI links | Scoop.it
When Ashley Woods read about an accelerator program from Jessica Lessin's The Information, Woods applied on a whim.
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Data Science for a Smart News Experience – René Pfitzner 

Data Science for a Smart News Experience – René Pfitzner  | RJI links | Scoop.it
This article is about how data science and Google’s DNI Fund helped NZZ, Switzerland’s newspaper of record, on its quest to become a truly data-driven publisher. One of the most exciting places for…
Brian Steffens's insight:

"The vast majority of [NZZ} article views come from our landing page. ... There is no 'the reader.' Every reader is different. And ever reader values different aspects of the journalistic service we provide." This piece also parses general relevance and personal relevance .. a good read.

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USA Today Network is testing memberships at local papers 

USA Today Network is testing memberships at local papers  | RJI links | Scoop.it
The memberships are part of a larger effort to grow consumer revenue at Gannett to counter declining print ad revenue.
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What a Dallas TV station is learning with Tegna’s Verify project | RJI

What a Dallas TV station is learning with Tegna’s Verify project | RJI | RJI links | Scoop.it
In an age of fake news and heightened distrust of the media, Tegna TV stations are taking steps to improve transparency and build trust with viewers through a project called Verify.
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Why the Trusting News Project is Aiming to Better Understand Public Trust in Journalism 

Why the Trusting News Project is Aiming to Better Understand Public Trust in Journalism  | RJI links | Scoop.it
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