RJI links
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RJI links
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News & commentary of interest to journalism innovators and entrepreneurs
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GM Says Facebook Ads Don't Pay Off

GM Says Facebook Ads Don't Pay Off | RJI links | Scoop.it
General Motors plans to stop advertising on Facebook after determining its paid ads had little impact on consumers. The news comes just days ahead of Facebook's IPO.
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Flipboard's Quittner: Newsstand magazine business is "horrible," "ugly"

Flipboard's Quittner: Newsstand magazine business is "horrible," "ugly" | RJI links | Scoop.it
"Virtually every publication in the world right now would desperately like to be 100 percent digital," said Flipboard editorial director and Time Inc.
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IB Launches HTML5 Ad Products | NetNewsCheck.com

The new group of mobile ad products from Internet Broadcasting brings a rich, “Flash-like” experience to mobile devices with which Flash files are incompatible.
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5 Tools Hyperlocal Publishers Can Use to Improve Online Ad Sales | Street Fight

5 Tools Hyperlocal Publishers Can Use to Improve Online Ad Sales | Street Fight | RJI links | Scoop.it
Salespeople from hyperlocal publications are increasingly turning to turnkey ad platforms in an effort to simplify the process of selling and creating display ads for small business owners.
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Poll: Half of Americans call Facebook a fad

Poll: Half of Americans call Facebook a fad | RJI links | Scoop.it
Half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll.
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MediaPost Publications Narian Tools Let Consumers Create NFC Apps 05/14/2012

MediaPost Publications Narian Tools Let Consumers Create NFC Apps 05/14/2012 | RJI links | Scoop.it
Narian Tools Let Consumers Create NFC Apps - 05/14/2012...
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MediaPost Publications Adobe: Tablets To Outpace Smartphone Traffic 05/15/2012

MediaPost Publications Adobe: Tablets To Outpace Smartphone Traffic 05/15/2012 | RJI links | Scoop.it
Adobe: Tablets To Outpace Smartphone Traffic - 05/15/2012...
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McKinsey to news publishers: digital revenue model has 4 tenets

McKinsey to news publishers: digital revenue model has 4 tenets | RJI links | Scoop.it
A sustainable digital revenue model for newsmedia companies should be based on sponsorship at scale, proprietary lead generation, consumer-paid access, and digital video, said Michael Lamb, a principal at McKinsey & Company.
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Innovative “un-newspaper” seeks new, local audience

Innovative “un-newspaper” seeks new, local audience | RJI links | Scoop.it
The Press-Enterprise partners with a local platform to automate the curation of its local, sometimes-overlooked news. The result is a ZIP-coded, reader-specific, intuitive online experience.
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MediaPost Publications How To Turn Your Inventory Into A Valuable Commodity 05/10/2012

How To Turn Your Inventory Into A Valuable Commodity - 05/10/2012...
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MediaPost Publications Consumers Bail If Service Is Bad (...duh) 05/15/2012

MediaPost Publications Consumers Bail If Service Is Bad (...duh) 05/15/2012 | RJI links | Scoop.it
Consumers Bail If Service Is Bad (...duh) - 05/15/2012...
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Geofeedia helps journalists locate real-time photos, tweets where news breaks | Poynter.

Geofeedia helps journalists locate real-time photos, tweets where news breaks | Poynter. | RJI links | Scoop.it
Standing for journalism, strengthening democracy | Journalism training, media news & how to's...
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MediaPost Publications Zinio CMO Reflects On Competitive Mobile Magazine World 05/15/2012

MediaPost Publications Zinio CMO Reflects On Competitive Mobile Magazine World 05/15/2012 | RJI links | Scoop.it
Zinio CMO Reflects On Competitive Mobile Magazine World - 05/15/2012...
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DoubleClick co-founder targets publishers with content-meets-commerce service

DoubleClick co-founder targets publishers with content-meets-commerce service | RJI links | Scoop.it
In the mid-1990s, DoubleClick co-founder and CEO Kevin O’Connor developed a platform for data-driven advertising. With his latest startup, FindTheBest, he’s aiming to do the same thing for content.
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Report: Online Co-Op Ads A $1.7B Biz | NetNewsCheck.com

According to a new report from Borrell Associates, of about $22.4 billion in available co-op advertising for SMBs in 2012, $1.7 billion will be used online.
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Journatic: Efficiencies Make Hyperlocal Work | NetNewsCheck.com

Journatic: Efficiencies Make Hyperlocal Work | NetNewsCheck.com | RJI links | Scoop.it
Last month the Chicago Tribune caused a stir by announcing that it would outsource its TribLocal network to content provider Journatic. The announcement stirred up worries of robotic journalism and content farms.
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Sales App Streamlines Path To Profit | NetNewsCheck.com

Sales App Streamlines Path To Profit | NetNewsCheck.com | RJI links | Scoop.it
Newspaper and radio company Greater Media is putting the iPad to good use, with an app created specifically for its sales team that helps reps cut down on paperwork and boost their time in the field.
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MediaPost Publications Gamification - It's Serious Fun 05/11/2012

MediaPost Publications Gamification - It's Serious Fun 05/11/2012 | RJI links | Scoop.it
Gamification - It's Serious Fun - 05/11/2012...
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Hearst hails the age of the tablet, says readers are willing to pay more for tablet editions

Hearst hails the age of the tablet, says readers are willing to pay more for tablet editions | RJI links | Scoop.it
London, England – The World e-Reading Congress drew a number of influential speakers in London today, including Duncan Edwards, CEO of Hearst Magazines International, who highlighted the striking rise of tablet publishing.
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In newsmedia industry, message trumps medium

In newsmedia industry, message trumps medium | RJI links | Scoop.it
As with the dawn of language and the invention of the printing press, the novelty of today's new digital delivery models — the medium — will soon fade and allow us to focus on what really matters: the message they deliver.
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INMA to news industry: what’s next?

INMA to news industry: what’s next? | RJI links | Scoop.it
As the Los Angeles World Congress closed the loop on culture change as a leadership topic, INMA looks to five emerging topics for the news industry to consider: the smartphone boom, new product development strategy, core competencies, the digital...
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MediaPost Publications Does Branding Need To Be Rebranded? 05/14/2012

MediaPost Publications Does Branding Need To Be Rebranded? 05/14/2012 | RJI links | Scoop.it
Does Branding Need To Be Rebranded?- 05/14/2012...
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Does digital advertising need its own operating system?

Does digital advertising need its own operating system? | RJI links | Scoop.it
To address the fragmentation exploding across the digital advertising market, Luma Partners founder and CEO Terence Kawaja floated the possibility of an operating system for digital ad companies to use as a common building block for their products,...
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Google's head of news: Newspapers are the new Yahoo

Google's head of news: Newspapers are the new Yahoo | RJI links | Scoop.it
In an interview about the future of the media industry, Google's head of news products Richard Gingras said that newspapers are like old-fashioned internet portals such as AOL and Yahoo, and that unless they can adapt to the web instead of fighting...
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