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Developing a personalization strategy for your website requires more than just a good ontology and some sophisticated algorithms (although those definitely help). No comment yet.
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NetNewsCheck.com covers web and Internet news and the local digital media industry where media and Internet pure-play companies compete online and on mobile.
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30-60 Sec Video Ads Tops Engagement; 1-2 Minutes Tops Viewing - 10/11/2012...
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Sprout Social, a social management and publishing tool suite, is introducing new team and workflow features to its management console.
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Earlier this year, a study found that social media is more addicting than alcohol and cigarettes.
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Taking a new look at three stations that adopted new approaches to their local newscasts over a year ago finds that "out with the old, in with the new" doesn’t always sit well with viewers.
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A number of leading browser vendors and other tech companies, including Microsoft, Google, Adobe, Facebook, HP, Nokia, Mozilla, Opera and the W3C, just announced the launch of the Web Platform Docs project at WebPlatform.org.
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In part two of an exclusive interview with NetNewsCheck (read part one here), Planet Money's Alex Blumberg and Adam Davidson turn their analytical acumen on the state of the news business.
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Media brands need to develop native apps for the three top mobile platforms. Only a high-end, perfect user experience will separate apps from a normal Web site.
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as a globally-scaled player building its own technology, amazon is positioned to compete with the likes of google, yahoo, facebook and microsoft.
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Three projects from The Washington Post Co.'s WaPo Labs – Trove, Social Reader and Personal Post – provide some valuable insights about what the future of personalized content may look like.
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business insider launches sponsored content business as it looks to revenue streams beyond banner ads, events.
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The PBS documentary series is trying to orient itself for a future beyond TV that includes the web, tablets, and more.
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With every new feature, Google Analytics becomes more powerful, but also more complex. Hidden in the nest of menus are 4 powerful features you might have overlooked: Page Speed, In-Page Analytics, the Network Report, and Visualize with Motion Charts.
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As the traditional media industry continues to struggle with the disruption caused by the web, some sceptics argue that a "digital first" approach isn't the answer -- but the reality is that focusing on digital is the only hope the industry has.
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Power In Location: Digital Place-based Revenue Growth 6X That of All Media - Publisher: MarketingVox...
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This article contains stunning facts and statistics about mobile marketing.
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Maz, a startup that helps publishers design iPad magazine apps, has launched a feature that lets readers clip part of a page and share it to Pinterest.
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Newsmedia company embraces the challenges of today’s changing consumer and advertiser demands, with 40% of readers activating new digital options, while digital-only subscribers are growing every week.
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advertising week was dominated by tech platforms offering their vision of the future of marketing.
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