Before they can improve the customer experience and drive more audience-generated revenue, media companies need to first figure out who their audience actually is. Here’s how UBM TechWeb addressed the challenge.
Ad Supercharger delivers newspaper display ads by email each morning, and also makes newspaper ads sharable on social media sites, allowing readers to share ads with friends on Twitter and Facebook, or print ads on their home printer.
Barnes & Noble soars on Microsoft's investment in its Nook e-reader business, and improved results are reported at New York Times and Sirius XM. Comcast fell, but is stronger than the bears give it credit for being.
A few weeks ago, Ishac Bertran wanted to pluck some articles from his web browser and slip them into his Kindle to read later (and more comfortably), but he was so daunted by the labyrinthine process of transferring data, he decided to skip it...
The latest newspaper circulation numbers signal an important milestone in the print-to-digital transition. But can media companies build on this momentum? Here are three parts of a publisher’ business model that must continue to evolve.
With a large portfolio of enthusiast magazines, Source Interlink Media realized it couldn’t create highly interactive custom apps for every title. So it developed an automated process for quickly creating digital replicas.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.