RJI links
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RJI links
RJI links
News & commentary of interest to journalism innovators and entrepreneurs
Curated by Brian Steffens
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Welcome to MACH and BETTER – NBC News Digital

Welcome to MACH and BETTER – NBC News Digital | RJI links | Scoop.it
This is the story of how we created three new digital verticals, MACH, BETTER and the soon-to-be-launched THINK, while also laying the foundation for a new multi-brand design system, performant and…
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Complex Networks CEO Rich Antoniello: To build a real media business, you need a brand and a business 

Complex Networks CEO Rich Antoniello: To build a real media business, you need a brand and a business  | RJI links | Scoop.it
Rich Antoniello talks about what went into creating successful verticals under the Complex media brand, what new brands are doing wrong, and more.
Brian Steffens's insight:

A really good podcast discussion on how best to leverage niche/verticals and maximize video. If you're interested in monetizing your content, check this out.

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Engagement Highest On Mondays And Evenings According To A New Analysis 

Engagement Highest On Mondays And Evenings According To A New Analysis  | RJI links | Scoop.it
Web analytics firm KYA runs software that is used by more than 500 publisher sites. They recently analyzed how users engage with digital news content on those sites, based on a six-month sample of 15 million unique visitors across 530 sites in their network.
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A mapping toolbox for journalists: 10+ tools worth checking out

A mapping toolbox for journalists: 10+ tools worth checking out | RJI links | Scoop.it
This is part 2 of an occasional series on useful tools for journalists. Part 1: Want to be a data journalist? Learn these important tools Maps are one of the most popular ways to visualise data and…
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Memory holes and permanent errors: Part 4 | RJI

This is part four of a white paper, “Memory Holes and Permanent Errors,” which examines whether and how online news archives should preserve corrections, updates and other post-publication changes.
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Sinclair Free Chips Offer Key To Mobile Future

Last week, Sinclair Broadcast Group VP of advanced technology, Mark Aitken, announced at the annual Advanced Television Systems Committee meeting that the station group will give 1 million ATSC 3.0 receiver chips to each mobile phone maker that promises to put them in devices sold in the United States. The offer demonstrates the group’s commitment to moving TV forward.
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'Focused on profitability': Why The Atlantic is shifting its focus to YouTube

'Focused on profitability': Why The Atlantic is shifting its focus to YouTube | RJI links | Scoop.it
The Atlantic is focusing on YouTube for two simple reasons: it offers reach but also a consistent revenue stream from day one.
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Land of the giants: Where do publishers fit in the ecommerce ecosystem?

Growing ecommerce and affiliate revenue is a priority for the majority of publishers.
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Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’ | RJI links | Scoop.it
Facebook collected $13.6 billion in local ad spending in the U.S. in 2016, according to the report — more than all local media put together — $12 billion. The
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Facebook will let publishers convert Instant Articles to Google AMP and Apple News formats

Facebook will let publishers convert Instant Articles to Google AMP and Apple News formats | RJI links | Scoop.it
The move comes after a number of high-profile publishers have stepped back from Facebook's distributed-content offering, preferring to direct Facebook mobile users to their websites.
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Audio production FAQ: Headphones, levels, mics and more

Audio production FAQ: Headphones, levels, mics and more | RJI links | Scoop.it
  Our readers have many questions about audio production and we want to help you find the answers. Consider this a living document — we’ll continue to update it with answers from NPR Training and other experts in the public media community. Have a question we haven’t answered? You can drop us a line via Continue Reading >
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Mary Meeker’s 2017 internet trends report: All the slides, plus analysis

Mary Meeker’s 2017 internet trends report: All the slides, plus analysis | RJI links | Scoop.it
The most anticipated slide deck of the year is here.
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OTT Takes Share From Online, Mobile: Could Be 20% Of Every Video Ad Dollar Served

OTT Takes Share From Online, Mobile: Could Be 20% Of Every Video Ad Dollar Served | RJI links | Scoop.it
OTT Takes Share From Online, Mobile: Could Be 20% Of Every Video Ad Dollar Served - 06/01/2017
Brian Steffens's insight:

OTT may have slower adoption among publishers than email newsletters, but the dollar volume is likely to be much higher; Several publishers are using OTT -- you might check out Calkins  Digital and Newsy

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Why newsrooms should be thinking differently about social data

Why newsrooms should be thinking differently about social data | RJI links | Scoop.it
We look at three ways that publishers should be rethinking how they use social metrics in their workflows.
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Google launches Data GIF Maker to help storytellers convey information through animations

In an age of ubiquitous computing when we all have high-bandwidth video streaming capabilities in our pockets, the fact that the humble GIF continues to thrive is remarkable. But its success is testament to the 30-year-old file format’s continued support and its ability to convey information (and entertain) without requiring huge processing power.
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How to report on algorithms even if you’re not a data whiz

There’s a new beat in town: algorithms. From formulas that determine what you see on social media to equations that dictate government operations, algorithms are increasingly powerful and pervasive. As an important new field of influence, algorithms are ripe for journalistic investigation. But investigating computer code can come across as dry and technical. Researchers often […]


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How To Make Investors Love You

How To Make Investors Love You | RJI links | Scoop.it
It takes more than a good pitch to make investors love you. Here are some tactics that make a great impression on the other side of the table. I’ve given many hundreds of pitches as an entrepreneur…
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A home page designed by algorithm | RJI

What happened when a Swedish newspaper let its online system take charge of story selection and placement?
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Email, not Facebook, winning the battle for brands’ consumer engagement 

Despite social’s presence in consumers’ lives, new research reveals that it is not the ideal platform for brand consumer engagement.
Brian Steffens's insight:

As far as your readers/viewers/listeners are concerned, your news output IS a product, and you have a recognized brand. Ignore these insights at your peril. Your audience is shopping for news, insights, knowledge, wisdom and, yes, deals. Don't be lazy and think these concepts can't or won't work for you. Email works, and it can work for you. RJI in June will share an RJI Fellowship-developed tool that can help you identify best practices for creating email newsletters. Follow the work here: https://goo.gl/ZGHGQC 

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Three Steps to Designing a Customer-Centric Organization

Three Steps to Designing a Customer-Centric Organization | RJI links | Scoop.it
Prioritizing the ability to scale over end-user satisfaction does not make for a customer-centric business. To design customer experience from the end-user's perspective, take these three steps.
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We say we don’t hate our audiences. Our mobile strategies suggest otherwise.

We say we don’t hate our audiences. Our mobile strategies suggest otherwise. | RJI links | Scoop.it
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information.
Brian Steffens's insight:

If you see something of your company's mobile experience in here, think about making changes ... it really IS all about the user experience, UX/UI matters, so why not start there?

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Reimagining Local News: 9 Keys To Success

“Legacy news organizations are poorly positioned to serve the local news consumer of the future,” said Jim Brady, the feisty CEO of Spirited Media,
Brian Steffens's insight:

"... events are a big part of our model.” How big? 65% in 2016. ... Spirited Media will conduct about 120 events this year ... . The revenue comes from event sponsorships, ticket sales and program ads.

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How The Washington Post plans to use Talk, The Coral Project’s new commenting platform

How The Washington Post plans to use Talk, The Coral Project’s new commenting platform | RJI links | Scoop.it
"By outlining and making clear what your expectations are for the space, you’re already creating a greater likelihood of success.”
Brian Steffens's insight:

NYT's Marie Tessier spent her RJI Fellowship working with the Coral Project, especially on engagement with women readers: https://www.rjionline.org/account/profile/623 

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