How do people decide what news is trustworthy? How can journalists influence what users consume and share on social media? And in the era of fake stories, when untruths often travel faster than the truth, what can credible journalists do to stand out?
Only 32% of American adults have "a great deal" or "a fair amount" of trust in the mass media, according to a Gallup poll released in September. Gallup has been asking this question since 1972, and this was the lowest figure they have recorded.
What can be done, on the media side, to address this
"Watchwith, ... has developed machine learning technology that creates deep metadata for video -- it can figure out what’s going on inside a movie or a sports event to help viewers navigate to exactly what they want to see."
Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information.
On the southside of Dublin in a Georgian square that was once the address of Oscar Wilde and WB Yeats, a small but fast growing digital company aims to unlock the formulae that determine how articles perform on social media.
Gary Rust II, Director, rustmedia February 7, 2017 With more than 50,000 students on campus and a department targeting the study of media and civility, the University of Texas at Austin is rich with resources. In turn, Tuesday’s session showed how data in the hands of trained researchers can drive
What does the media metrics profession look like in 2017? What are the top priorities for editors and other newsroom leaders? How can MetricShift help you use and understand metrics better? To answer these questions, we surveyed our readers here on MediaShift over the last month.
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